Market,Your,Way,Professional,S marketing Market Your Way to Professional Success

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Article Title: Market Your Way to Professional SuccessAuthor Name: Joanne VictoriaContact E-mail Address: mailto:[email protected] Count: 721 including signature boxCategory: MarketingCopyright Date: 2004 All Rights Reserved Worldwide~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Publishing Guidelines: Thank you for publishing thisarticle in its entirety, including the resource box. When possible, please notify me of publication by sending either a website link or a copy of your ezine upon publication via email to mailto:[email protected] . ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Market Your Way to Professional SuccessIt’s never too early to start saying thanks to yourclients, vendors and referral sources for what theycontribute to your business or practice. Everyoneloves to be appreciated and acknowledged, so start now and do something every month.Keep in contact with your clients and vendors by sending articles you have written or that would beof interest to them. Add a little "How are you?" note to these people and keep the lines of communication open. Include current information about any new value-added products or services, such as a newsletter, or tele-class you will be presenting. Marketing your way to success doesn’t have tobe expensive. You just have to do it.Communication and relationship are the keys to marketing. Attending numerous networking meetingsmay be worthwhile to some, but that strategy doesn'twork for everyone because, as someone once told me, the people who love you will always refer business to you. Create a list of Advocates, or supporters, whowill think of you first when it comes time for yourspecial area of expertise. This list could be up to, but certainly no more than, twenty-five people.You could also have a separate organizational list, such as companies where there is more than one person you know.The people who are your Advocates or supporters are the ones who require nurturing. Send them an e-mail, e-zine, note, or article at least once a month. Create an external management team to help youachieve your success. This could include your attorney, your own mentor or consultant, your accountant and other like minded people who youcan trust. This is the key, people you trust to tellyou the truthGather your external management teams in an informal meeting such as breakfast or lunch. Advise them of your upcoming plans, get feedback and give acknowledgement for all their support and advice.Check in with former clients to see how they are doing. Be willing to provide free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send themmore information. Follow up in about two weeks to seehow the seeds of your generosity have blossomed. Information is available to everyone, through theinternet, magazines and newspapers. Only you canprovide customized data to your clients that will be appreciated as well asremembered.Review your brochures, marketing letters, and newsletters in a new light. Does this informationspeak to your"Ideal Client"? Do you know who your"Ideal Client" is? Redefine these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback. Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and reviewit every ninety days.If the cost of a new brochure is prohibitive, or if you think your business will be adding more productsor services in the near future, create an InformationLetter.With this type of document, you can update your Advocate groups as well as former and potentialclients. Again, it’s not costly and serves a specific purpose. This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card. You want them to keep remembering you! Nurture all theserelationships and your business will grow and glow.Copyright Updated 2004 All Rights Reserved Worldwide~.~.~.~.~.~.Joanne Victoria works with small businessowners who want to be more successful andstill be true to themselves. Contact Joanneabout her upcoming teleclasses based on her books:‘Lighting Your Path! How To Create The Life You Want and herupcoming new book:"Lighting Your Path! –How To Create The Business You Want"~.~.~.~.~Sign up now for her FREE monthly e-zine Lighting Your Path!-Discover Your Inner Truthat: mailto:[email protected]~.~.~Joanne Victoria Tel: 415-491-1344 mailto:[email protected] of : Lighting Your Path! How To Create the Life You Want - Order Here!http://www.joannevictoria.com/book.htm~.~.~.~.~.~