Have,You,Checked,Out,the,Compe marketing Have You Checked Out the Competition Recently?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
You may be the best, you may offer the best, but you arent the only one doing it. If you want to get ahead and stay ahead, you must keep abreast of whats going on in your field. In order to compete within your market ares, you have to know what others are doing. This means taking a look from time-to-time at what the competition is doing.The Internet makes this easy and accessible. In another business, for instance, you would have to take real effort to find out what the competition is doing. One of the jobs of the marketing department of a property management firm, for instance, is to call around and go visit other apartment complexes to see what they offer, for how much, what specials theyre having, how their staff behaves, and what the amenities are. If suddenly everyone is offering ceiling fans and youre not, this is not good. If youre an Internet business, its fairly easy to check out another business website to see whats going on. Google your product or field and find the names of others doing the same thing you do. If they rank high enough to place on the first couple of pages of a search engine, theyre worth taking a look at.Visit at least 10 websites. Here are some of things to look for:·The website design itself. After looking at several, are you seeing a new trend? Maybe everyones starting to put audio clips on their website, or the look is getting cleaner (or busier). You want to look current, if not on the leading-edge.·What sort of specials are they offering?·Are money-back guarantees prominently featured?·Are there some new phrases you need to take note of, like catchy taglines or brilliant descriptions. ·Have some new buzz words appeared in your field? If so, you need to know them. ·How do they describe what they do or what they offer? Is there something you could learn from this?·What about the use of photographs? Are you seeing them appear or disappear on websites?·If they have a photograph of themselves on the website, note the style. Fads move in and out in photography just like everywhere else, and you want your photo to look current. It reflects on you and your ability to do your job.·Has someone come up with a new line of products or new services?What youre doing is taking a lot at things from your potential customers/clients viewpoint. Todays smart consumer shops around before they make a purchase of hire someone. They compare whats being offered and how, in order to make informed decisions. So periodically take this trip your potential customers do. Visit the competition and see what its like. You could be in for some surprises.You may want to hire a marketing coach to do this for you. Theyre familiar with market research and know what to look for and how to tweak your present website to make it more competitive. If youre doing this yourself, make it a habit to do your market research once every three months. Visit at least 10 of your competitors websites to see whats going on. It will pay off for you.
Have,You,Checked,Out,the,Compe