Developing,List,Keywords,For,M marketing Developing A List Of Keywords For Marketing

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Keywords aren't just some words that allow search engines,like Google, to find your web site. They are also keyelements for creating attractive language to use in yourmarketing or advertising material. For instance places suchas: brochures, business cards, flyers, and ads. Keywordscan also fit well into speaking engagements scripts oraudiotapes scripts as well as audience handouts.It is important to create a keyword list for each product orservice you have. The keyword list might even changeslightly if there are various groups or audiences for thatproduct or service.For simplicity, I have omitted the word service and for theword product to reflect both.Creating your keyword list can begin after you have clearlyidentified the buyer or audience for a particular product orservice. You will need to know as much about the buyer'sdemographic and charactertics as possible. I also recommendincluding their descriptive qualities and personalities.Here is a list to kick start your brainstorming process:· Communicative· Competent· Dedicated· Enthusiastic· Expert· Hardworking· Improved· Positive· Negative· Professional· Relationship-driven· Self-confident· Successful· Tranquil· Spiritual· Understanding· Socially conscious· Early adaptor· Later buyer· Has to see it to believe it· Guarantee a must.The list of keywords will describe the product and targetthe specific quality you have isolated as most important tothose buyers. No grabbing out of midair. Take the time andresearch, this will help you save money and reduce costlymarketing experiences.You can complete your research with any combination ofmethods. Here are eight methods to help you build from:· Brainstorming· Yellow Pages or other indexes for services or products.· Reviewing your company literature already created· Checking out the competitor’s literature· Surveying key customers· Searching through trade publications (articles and ads),and contacting them or visiting their web site looking fortheir buyer statistics/demographics.· Use a general dictionary and thesaurus· Use a specialized dictionary like the, Flip Dictionary.You can use resources like the yellow pages or othercatalogue-type indexes listing grouping to discover keywordsyour product or service would be listed under.Let’s move through an example. If you were selling aprofessional development product – you could be in any oneof the following professions: professional speaker, life,business, or executive coach, consultant or trainer. Yourbuyer or audience is somewhat successful you're your productwill help them add additional success. Here is a list ofkeywords that could describe their characteristics orqualities:· Able to motivate others· Clearheaded· Clear-sighted· Committed to achieving excellence· Demands excellence· Full of character· Has good judgment· Has a wonderful stress-free life already· Highly perceptive· Lives up to her or her potential· Life-long learner· Sts high standards for themselves· Stays on track· Strives for perfection· Strives to excel· Takes the initiative· Motivated to achieveOkay, good start. Now, let’s begin to put all thistogether. Let’s zoom in on one of these: strives to excel.Let’s narrow down further to one word: excel.Look up the word excel in a synonym finder, thesaurus or mypreference, the Flip Dictionary and you find the followingkeywords that you can add to your keyword list: best,better, exceed, outclass, outdo, out rival, outstrip, shine,star, superior, surpass, take the cake, transcend, dominate,tower above, be head and shoulders above, stand out in thecrowd, hold sway, lead, take the lead, lead the pack.The list can go on, however, will stop here because thepoint is made.After this, you could let your fingers travel through thethesaurus and then add those words.Alternatively, you could continue your list by visiting afew of your competitor’s web sites and see what keywordsthey use. You do this by visiting their home page, rightclicking the mouse on the page, and select "view source."In the HTML code look for "keywords." These are thekeywords they use for the search engines to find them.You will want to specifically focus on the competitor websites that appear in first ten spots on one or two majorsearch engines, like Google.Next, select another method from your list of resources andcontinue until you feel you have enough right words.After completing your list, you will want to review andplace the keywords in priority order as best possible andeliminate any words that might be misleading. If you marketglobally, make sure none of the keywords mean somethingoffensive in their language.