Marketing,NOT,Manipulating,Mar marketing Marketing is NOT Manipulating
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Marketing is NOT Manipulating.You may use this article in any responsible way.Please leave the footer intact.Marketing is Not Manipulating.Yvonne FinnCopywright: 2004Marketing is actually the opposite of manipulating.When marketing is done with integrity, it is about theconsumer and their wants and needs.Marketing is not about using trickery or high pressuretactics to get people to buy stuff they don't want.It is about learning and listening to what the potentialbuyers says his problem is and then, show him how yourproduct/service will help him solve that problem.When you see marketing as problem solving you take your egoout of the equation and become more focused on your customer, his situation and how your product/service fits with his need(s). It is no longer a case of overcoming objections to your offer, instead the exchange becomes collabarative, you feel "useful" not "using".The marketing experience, then becomes dynamic, enlivening and more effective as it is now, more about educating and sharing value with your client.Marketing is how a business grows, but it does not have to kill your integrity or con your customer.Marketing is itself, a service, and when thought of such, can help you to be very customer-focused.Ultimately, the customer IS your business.Make sure you are offering quality, in your product or service. However, the first quality you should offer him, is yourself, in the form of your integrity.One of my favorite quotes is by Bob Moawad:"Quality begins on the inside...then it works it way out"
Marketing,NOT,Manipulating,Mar