Getting,Lucky,with,Systematic, marketing Getting Lucky with Systematic Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
In early-August, I got a call from Barbara at theAssociation of Management Consultants wanting to knowwhether I was interested in running a marketing workshopfor their members. I asked how she had gotten my name;Barbara told me Jeff had referred me. When I mentioned thatI had met Jeff over two years ago, Barbara said that I surewas lucky he still remembered me.Luck had nothing to do with it. Jeff asked to be put on mymailing list after we met. He gets my weekly ezine, full ofmarketing ideas he can use. Over time, I've demonstrated myexpertise to Jeff and he trusts me enough to refer me as aspeaker.Are you relying on luck to get people to remember you?When Jeff had a need or when someone he knew wanted anexpert in marketing, my name came to mind. Why? Because Ihave a SYSTEM for promoting my marketing products andservices that helps people remember me when they have aneed.Do you have a system that generates a steady stream ofclients?Over the years I've perfected a marketing strategy thatgenerates a steady stream of prospects, clients andincome.It is based on five core marketing principles andassociated marketing tactics.Why use a marketing system?When you have a system, each one of your marketing effortsworks to support your other marketing efforts. Each actionyou take builds on the previous action. Your marketing iscumulative. In my case this means that each month, I havean additional thousand or more qualified prospectsinterested in my services and products.What are some of the elements of a successful marketingsystem?1. Attract AttentionLearn how to explain what you do so that people quickly seehow you can help them. All you need is a one-sentencedescription of who you help and the solution you provide; amarketing message or elevator speech. Use it on yourbusiness card, in your brochures, on your web site and inyour ads.2. Establish Your CredibilityProvide proof of how well your services and products work. Testimonials describing results work well. Articles, casestudies and helpful tips show people how you think and howyou can solve their problems.3. Prompt Qualified Prospects to Contact You Use your frëë report, test drive, workshop, etc. to promptprospects to give you their contact information. If theyread your ezine, or visit your web site, give them a reasonto tell you what they need and want so you can contactthem.4. Stay in TouchWhether a prospect came to you as a result of an ad,referral, web search, or a mailing, regularly send themmail or email and demonstrate your expertise with ideasthey can use.5. Educate Your Target Market to Create Demand One of the biggest barriers to salës is that your prospectsdon't know you, the range of your services you provide, orwhy they need your products and services.Prospects won't hire you if they don't understand the needor the benefit. Use your regular communication to educateprospects about the problems you solve and to create aperception of need on their part and then they will want touse your services.Still waiting to get lucky with your marketing? Use asystematic approach to marketing your business and generatea steady and reliable stream of clients and customers.
Getting,Lucky,with,Systematic,