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Information is coming at us from all directions nowadays.This pace requires us to demand that we receive it fast andpredigested in order to inch ahead of the game. This alsorequires a new filing system method for storing the bitesand bytes.In this article, we will go into greater details on:* Why slogans are important in today’s society fast-paceinformation systems.* What is a slogan?* Learn the six major types of slogans.* The many uses for slogans.* Seven ways to make slogans memorable.First, lets create a clear definition for a slogan. Aslogan is a noun, usually repeated and persuasive thatcreates a memorable catch phrase, motto, or jingle, thatexpresses a particular aim or concept. A concept that youwant to stick in your audience’s mind like glue to paper.Second, what makes a slogan memorable? Brevity is first inline -- normally 10 words or less. Rhythm is the onlyexception to brevity. Rhythm is easier to create if thereis an association to the receiver’s past -- like aparticular jingle on TV during their teen years for thosenow in their 50s. I still hold one from a TV ad long ago,"Winston tastes good like a cigarette should." And I neversmoked.An additional method is through repetition or languagevividness. More on this later.Third, what are the benefits for using slogans? Brevity, asmentioned earlier, meets the requirements of today’s fastpace. Slogans also influence decisions, persuade, and addcredibility. Our brains are like filing cabinets. A sloganmakes it easier to file and pull when needed. For NLPers,neuro-linguistic programming, slogans create anchors. Whenpeople repeat the slogan, then consider it filed.There are five major slogan types:(1) A feature -- a uniqueness or difference between asubstance, product or object. Ex: "Write an ebook in 7days."(2) A benefit -- a result that someone receives. Remember,this saves you [time or money].(3) A question -- thought-provoking methods. "How would youlike to be a millionaire in three years?"(4) A challenge -- a dare. Ex: The Marines, "We are onlylooking for a few good men."(5) A structure -- a design or collection put together for asingle purpose. Ex: "The Abundance Center holds all theinformation you will ever need to know on abundance."There are seven ways to make a slogan memorable:(1) Make it exciting(2) Be boastful or exaggerated(3) Self-referencing(4) Metaphorical, playful or humorous(5) Inspirational or uplifting(6) To trigger painful memories or possibilities(7) Use of vivid or freshful languageOkay, the basics are out of the way. Yet to come: How touse slogans in your personal life, career, and business.Including examples for re-enforcement.Create Life SlogansLife slogans help energize goals, dreams, and even changebeliefs. One of my favorite slogans gets me jumping out ofbed every morning (benefit, self-referencing): "Everydaybegins as a clean new slate, I am free to choose what getswritten there." Is there a slogan that swirls around inyour head in the morning? Share it with others -- write apoem or create a story about it.Playtime: Create a life slogan, two or three, that get youhopping. Try them out for a day or two. Measure theirenergy from 1-10 (10 being highest). Share and ask forfeedback.Do you have children? Create positive slogans that rhythmand trigger action. I don't recommend negative sloganslike, "Last one in, is a rotten egg." Create positiveslogans, "First one in, gets a hug (rhythm and action).This slogan is a little too cute, yet it makes my point.Create Career SlogansDo you belong to Toastmasters or give presentations? Useslogans for the title, then repeat it in your content alongwith its meaning, and as the last line. Watch how manymention its affects afterwards. Create a new one for eachspeech.Create interview slogans. Ones that help them remember you.Know the company’s slogan. Create a slogan that builds onyou're your features and benefits of why they need to hireyou. Use it during the interview. You can create one thatcan use one or two of the different types: self-referencing, metaphorical or inspirational.Slogans are powerful enough that people, like comedians andactors, have developed entire careers around them. Youdon't need to be famous to start. Slogans can even becomebook titles later on.Business SlogansIn business, slogans are usable for self-introductions,prospective presentations, on web sites, in e-mailsignatures, and even speaking engagements.Example: You are a coach giving a presentation for acontract with a company for life coaching or businesscoaching. Create a slogan for a process or concept on whatapplications you will be using. Or give the process anacronym, like S.T.O.P. [something]. Let the acronym be thestart of the slogan. Create one for your complimentarysessions. You can also create a slogan to share each weekwith your clients.Be creative, use a slogan in each of your sales andmarketing processes, change them frequently if you need to.Sold a contract a year ago with one slogan, create another,and sell them another contract this year.Use slogans in article titles, ebooks or books. Sometimes aslogan takes off and becomes so memorable it becomes thebrand for a company. Coke Cola with the slogan, "The realthing," took themselves to first place in the marketplacewith these three words. Everything afterwards just wasn'tthe real thing.Creating a SloganWhere do you start to build slogan’s? Re-read any of yournotes or material. Highlight phrases that contain highenergy. Do you lead teleclasses, like I do? Askparticipants at the end of each call for two or three wordsof what they are taking away. Whatever they provide wasmemorable for them. Hear it multiple times, those are sureslogans. This also applies to pilot programs you mightgive. Ask for feedback, they are usually built in slogans.Ask, "What do I want people to remember about [me][mycompany]?" KISS it -- keep it simple and short. That ispossibly a slogan.Next, ask, "What do I want them to do?" This is anothertype of slogan. Yellow pages had a great one for years,"Let your fingers do the walking."Another way to create a slogan is to take two phrases thathave parallel construction and place them together with acomma. Ex: Prizefighter Ali, "Float like a butterfly,sting like a bee."Rhyme helps create memorable. Read poetry for triggers orlanguage that influences or inspires.Ask friends for help. Make it a game at a meal event. Askclients too on feedback as to what makes you memorable tothem. They always keep it short.Be playful when creating slogans. Keep take of them too inyour business journal or in a slogan file on your computer.Add and use them frequently. Encourage others to do thesame. Success attracts success. Share it and it will,"Always attract back everything you need."