How,Choose,Keywords,Before,the marketing How To Choose Keywords Before they Skyrocket in Popularity

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Long before the days of researching phrases with the helpfulonline resources of today, the art of keyword/phrase selectionwas often left just to guesswork. However, guesswork by today'shighly competitive standards is just not good enough. So how isit possible to select a powerful traffic-pulling phrase in thisfashion without researching it in real time? Better yet, is itpossible to choose such a phrase and get positioned before itbecomes popular?Well of course it requires some research, but in a slightlydifferent way. Every single day, we have a world of informationthat happens all around us. With all of the focus on the Internetthese days, we need to also consider giving our attention toother medias as well. We have television programs, we have thenews and the radio which all bring us current and upcomingevents. With the news itself, there are often many ideas that canhelp the SEO to really think and plan ahead for some truly uniqueoptimization strategies. I am talking about the potential ofdeveloping part of your client strategy around an upcomingnewsworthy event. Of course it needs to be relevant and useful tothe target audience. It also needs to genuinely "relate".If at first, it does not sound that exciting, let's think aboutit and give you an example.Here is a simple example.If I were promoting a video store online right now, one of thethings that I might be doing would, would be to optimize a pagefor the single search phrase "Johnny Eck." Perhaps an informationor a tribute page would work.But wait....Who was Johnny Eck, you ask?A way back in 1932, there was a movie by Todd Browning called"Freaks" starring a man named Johnny Eck. The film "Freaks" wasabout the fictionalized lives of physically and mentallychallenged people who, in them days, were exploited in what werecommonly called "freak shows". Johnny Eck just so happen to beborn into this world without the lower half of his body and wasjust one of the "main actors" exploited in this rather unusualfilm which marked the end of Todd Browning's career as aDirector.Although you may have never heard of Johnny Eck, in over 60 yearsyou can count on the fact that everyone will soon know who he is.The film "Freaks" (1932) already has a tremendous cult filmfollowing around the world.So why optimize a page for a film which is over 70 years old?What many people may not be aware of, is that a brand new moviebased on the lives of Johnny Eckhardt is currently beingproduced. The new movie has a big budget, good script, and youcan be certain that many, many people are going to plan to seethis film on it's release. There's no way to predict for certain,but it'll probably be quite a blockbuster.Simple Strategy: Optimize well and relate to the audienceAs part of the strategy, you could prepare this optimized pageoffering to sell the old movie, which is now available on video.On the same page, I would talk about the film. I would writeabout my remembrances of seeing it for the very first time. Asstrange as the film is, it makes quite a statement about the howso called "normal looking" people can be very cruel.You could talk about the film, review it. Talk about how it madeyou feel. Really try to relate to the audience. In creating thecontent, you would write for voice, just like you were talking toan old friend. At the same time, offer some trivia or anecdotesabout how the film was made. I would prepare the page and get itranked firstly for the phrase "Johnny Eck" and perhaps secondlyaround the name of the old film.The Traffic Payoff:Usually when a new "big name" movie is released, there is alwaysa tremendous flurry of activity on the Internet by movie goerswho enjoy looking up information about it. When they startsearching for info on the new film and your pages come up in thetop ten, they'll also be reminded about the old film and quitepossibly want to purchase it. In this type of promotion, don'ttake the page down after the movie comes out because you may getdouble waves of heavy traffic. Actually, if you're lucky thewhole routine is going to happen all over again when it'sreleased on video usually six to eight months later. Might therebe a third wave when it finally makes it to DVD?Fine Tune Your Thinking:Think along these lines, now ask yourself if there may be valueto optimizing a page around other big events that are definitelyscheduled to happen. The use of a new movie release is only oneidea, amongst hundreds of others. If you practice thinking thisway, you can develop strategies for retail, professional clientsor even business-to-business Web sites. Newsworthy events happenall the time.--Do you think "the Olympics" might benefit a sporting goods store which offers an overview of the various participants. --Do you think that a scheduled tour of a famous rock group might influence traffic to a music site offering a contest for free tickets? --How might that upcoming children's film influence traffic to a toy store? These are only a few quick examples but learn to think laterallyabout news events. Take full advantage of the media in itsentirety to bring maximum benefit to your clients. It's just amatter of paying close attention to those big scheduled eventsand creatively examining how these might benefit a your strategy.In the scenario I explained above, it would be ideal for a videostore who is selling old classic films to (if they have any filmsavailable starring Johnny Eck) to take advantage of the publicinterest that might be generated by a new movie.By the time the film is released, (assuming it is created at all)I expect there will be a flurry of interest about this actor'slife and any old films he may have appeared in. Article Tags: Talk About