How,REALLY,Profit,from,SEO,How marketing How to REALLY Profit from SEO

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How to REALLY Profit from SEO By John AlexanderI want to give you a few more things to think about as you exceland grow in the craft of search engine marketing. If you areanything like me, you were hooked the first time you really madea difference to someone else's success. I soon realized thatbeing able to help business owners to get results from theseoptimization methods and strategies could also be amazinglyprofitable. I found out that customers are your greatestresources and many of them are quite generous when you make animpact on their business. So the topic here is for those who wantto profit from their skills (if you are not already doing verywell and having an awesome time already).It may seem like a strange thing to talk about but before Ibegin, I'll say this. There are many folks out there offeringvarious SEO services and they are still not getting the profitsthat they would like to make. They are not REALLY profiting theway they might if they took a little different approach. Thesolutions that business owners need to really make a differencein the bottom line, require more than just bringing volumes oftraffic to a site. You need targeted traffic mixed with a webstrategy to compel response.Then another group that seems to be doing well at first but thetruth is they are making lots of promises and sales but they arenot able to hang on to clients very long because they are notdelivering long term results.Many of my SEO clients have been with me 5 years plus. (I amstill taking on new ones too.)Let's talk about the benefits of SEO to you as a search enginemarketer, then we'll give you 5 ways to profit:Here are just a few legitimate benefits of offering SEO servicesto your clients.--Increase your sales There's no telling how many sales you can make when you not only can talk the talk but you can walk the walk and REALLY deliver results. Prospects can sense there is something different about you and your services. You are known as the one who fixes up Web sites that don't work.--Increase your repeat business I learned that just because someone buys a web site, it does not mean that they are happy with it. But if you can turn that Web site around and make it work, then that same client may even BUY a second or a third Web site, not to mention, buy various promotional services. All they need to see is, that what you do… really does work! --Increase your referral business What can I say, but word gets around quick! Business owners talk to other business owners and every time you help someone out and make them successful on the net, it's like they tell everyone else they know. Referral business is wonderful! --Increase your credibility With the right training and talent, your client comes to think of you as simply brilliant. This is not because you are REALLY brilliant, but you just look after your client's business as if it were your own. If your client insists that they have the best web marketer and SEO on the planet, why burst their bubble? You make them prosper and they make you prosper. --Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week. --Increase your authority I can not say enough about solid communication and managing client's expectations honestly. --Build Client loyalty Let the competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.5 Ways to Profit from SEO: Here's how it starts~1. Stop focusing on sales and start focusing on your clientssuccess!There are so many "webmasters", web designers, graphic artists inthis business. Does it not just scare you a little bit? Don't wehave to enter into competition with other web developers and doesit not become a rat race?Start focusing on your client's success.Do all that you can do to make them successful. Pour all of yourtalents into making their projects work. So many folks I talk tocan never stop thinking about where they will make their nextsale instead of delivering results to the clients they ALREADYhave and in so doing, you establish lifetime residuals.Make your client successful and they will literally become partof YOUR sales team.2. If you're not up to speed, you better catch up fast. Adifference in your performance is a difference in your profits!If you are not up to speed on solid SEO marketing techniques andmethods, start learning now. Take a course or study at a liveworkshop, but however you do it, get your SEO skills up to speedso you can really help people. If you can show them a strategythat really puts dollars in their pocket, they'll put dollars inYOUR pocket!3. How's your batting average? How about profit sharing?If your skills are medium to above average, why not share in theprofits yourself. I am referring to offering someone a verticalcontract. This would be a deal where you own part of the companyin return for making it successful with your SEO skills. Don'tbrush this off. There are some exceptional deals to be had if youstart thinking laterally.4. Don't forget your community and charitable work.When's the last time you helped promoting a charitable work at NOcost. Build a site and promote it for the Literacy counsel or theEaster Seals Society or your Local Rotary Group or your Chamberof Commerce. Don't forget that this work will often open unusualand even surprising doors. Help make others successful and youwill not fail. Many important leaders within your local communitywill be serving on these committees right next to you! A greatway to network and meet new people and help the cause.5. Watch the latest SEO trends and position yourself to takeadvantage.The study and practice of SEO has been very good to me. Fiveyears ago, I never dreamed that my study of Optimization wouldlead to the Internet lifestyle. I look after my clients well andsometimes go a little beyond what some might do in the call ofduty. I have clients that pay me well for my services anddemonstrate that they care about my business. As a result of thework I have done, I have enjoyed wonderful repeat business andclient loyalty. Referral business is the best type of businessgoing because it does not really involve a lot of preparation orhard work. You know that when you arrive, that they really wantYOU to do the job because of your track record. It's wonderfulbusiness.I could write a lot more but I hope you get the picture. If youhave not been enjoying good profits, a rewarding lifestyle andbeing appreciated by your clients your need a plan of action.SUGGESTIONS:1. You MUST be able to "deliver" and really make a difference. Dowhatever it takes to get your SEO skills and lateral thinkingskills up to speed.2. Run a balanced business. Are you charging for what yourservices are worth? There are some folks who charge steeply and don't know how to getthe results. For gosh sakes, if you're good at what you do, makesure you are charging well for your services. You DESERVE fairreward if your considerable skills are helping other businessowners to prosper. (some people are afraid to charge for theirwork)Note: The ones that charge steeply but DON'T deliver may make afew dollars initially, but they won't enjoy the customer loyalty,the referral business, repeat business that you do and they won'thave a "customer for life" like you will.3. Don't forget to recognize and be thankful for the progressyou've already made. Be sure to benchmark your victories but evenmore important, celebrate your CLIENT'S VICTORIES too! After all,you helped bring them about.4. Give something back to your community (with gladness). Lookfor opportunities to help others who genuinely need help andavoid those who are only after your talents to exploit them.(Trust me, when your SEO talents and success stories increase,you'll have strangers coming out of the woodwork to take you todinner and pick your brain). Proceed with wisdom.5. You must be willing to change and take action! Performing theway you perform now has delivered a certain result. So if yourhappy with that result, carry on exactly the same way and youshould get very similar results. If you are not happy with yourresults now, then you must change the way you do things. Same action = same result Different action = new results Are you looking for new results? Is it a time for a change of action? Here’s wishing you the ultimate success.