How,Stay,One,Step,Ahead,the,Go marketing How To Stay One Step Ahead of the Google Dance
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
How To Stay One Step Ahead of the Google Dance It's taken you 6-months of hard work, constant changes,reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying outweb optimization tools and services.Finally, you have a page rank of 5, you are listed in the top10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.Then, as quickly as your search engine optimization strategybegines working, it suddenly, and without notice, disappears!You frantically look for evidence of dropped links, pagesnot working, it HAS to be something you've done! Well, the truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it's search engine optimization strategy.In fact, Google has shown that they are not afraid to makemajor changes impacting tens of thousands of sites, businessesand corresponding sales and profits.Even more concerning, everything points to the fact they willcontinue to make changes.So what can you do to protect your search engine optimization strategy and the resulting traffic critical to thesuccess of your online marketing?There are some things you can do.1. BUILD CONTENT WITH REAL, RELEVANT VALUEDo you develop content just for search engines or just for your visitors and customers? The answer is both.Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords.Plan your articles around answering questions associatedwith each keyword. Over time, you will build highly relevant content that will be irrisistable to the searchengines - no matter how they change them.2. LINK FOR QUALITY, NOT QUANTITYOne single link with a Pagerank (Google's term for rankingsites) of 5 is worth 10 or more sites with a Pagerank of 3.In addtion, as an important part of your search engine optimization strategy, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site.Avoid FFA's and most link farms, they may actually do you more harm than good.3. AVOID KNOWN MISTAKESCommon mistakes people make with their search engine optimizationstrategy are:- Cross linking unrelated sites, recent discussion with masterAffiliate Marketing pro James Martell recently brought this issue to light- Submitting to link farms, in many cases this will eventuallyget your site penalized or even banned from the SE's- Duplicate content. Many people feel the need to duplicate theirpages and make small changes for each search engine (also calleddoorway pages) - however if this is not done properly, you willget penalized- Trying to load your content with too many keywords. Focus on1-3 keywords only4. USE GOOGLE ADSWhile still unproven, it certainly has been found by many in the search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher inlistings. 5. VARY YOUR TRAFFIC GENERATION TECHNIQUESToo many people rely on Google traffic for 99% of their traffic. It's true, search engine traffic is the most economical way to advertise online, but there are many other ways to vary your traffic generation strategy.Add these traffic generation techniques to your searchengine optimization strategy:- Writing articles - Running affiliate program- Joint Ventures- Viral "sticky" tools- Press ReleasesYes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow the Google dance. Article Tags: Search Engine Optimization, Engine Optimization Strategy, Step Ahead, Google Dance, Search Engine, Engine Optimization, Optimization Strategy, Traffic Generation
How,Stay,One,Step,Ahead,the,Go