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5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face--------------------------------------------------------------(c) 2004 Charles Kangethe-------------------------I bet you can't tell me... the single biggest problem facingEvery Direct Marketer, new and old.It's not generating traffic, nor building an O'pt-In list,nor is it finding products to market and it's not a lack ofCash.You can buy traffic, you can buy O'pt-In list members, you can make or buy products and you can even borrow Cash.The biggest single problem for any Direct Marketer is How ToEarn Your Prospect's Trust.Learn how to earn AND keep trust and you open up huge new Marketing possibilities.Too many salespeople of doubtful credentials, and too manyadverts promising so much and delivering so little havehardened consumers, they no longer trust Marketers andMarketing claims without a great deal of convincing.So how exactly do you turn a skeptic into a believer ?Tip #1 - Make Your First Contact Count--------------------------------------Your initial point of contact with prospects is typically * An advert, in a PPC, a banner exchange, a classified or solo campaign* An entry in a Search Engine directory, * Or an article you have written.Unfortunate as it may be, people do judge others by firstcontact. If your initial impression of someone is poor, chancesare that you will not give them a second look, be it in businessor your personal affairs.Make sure your initial point of contact with all prospects isto your advantage. This does NOT mean expensive, glitzy or superficial. It means make your initial contact Sincere. Keep that one word in mind as you design all your sales andmarketing strategies and your Initial Contacts will always bepositive.Tip #2 - Products, Pricing, Promises and Personality----------------------------------------------------Sincerity in your contacts with prospects comes from applyingthe (modified) 4 p's of marketing.* ProductsMarket the best products you can and never settle for secondbest. Add value and benefit to your prospect with qualitymerchandise. Resist the temptation to market "Cost Cutting"alternatives that are in fact more expensive due to their poorerreal value.* PricingPrice your merchandise at a fair value for the producer, theconsumer and the marketer. Over pricing your products is a selfdefeating tactic because prospects learn to avoid your pitch andwith over high pricing you invite competition to under cut yourcost and price base.* PromisesYour sales literature and copy must be accurate and reflect thetrue benefits of your products and services. This does not meanyou should be unduly modest, by all means make big claims, butmake sure you can prove and demonstrate anything you promise. Remember, in this context, any guarantee you give must be moresolid than any Banks Vaults and worth as much as the contents of Fort Knox* PersonalityInject your personality into your contact with prospects.People love to do business with people they know. Avoid doingthings you feel uncomfortable with, but do tell people aboutyourself, your failures, your wins, your hopes and your fears.Be the human face of you business and build a sincererelationship with prospects.Tip #3 - Communication----------------------When you get past the initial contact, the next hurdlein building trust is communication with your prospects.There are several ways to do this* A sequential autoresponder with relevant messages sent toyour O'pt-In prospects at regular AND frequent intervals.* An e-zine sent out to subscribers with useful information andnot just an excuse for another advert.* Articles showing your prospects how YOU manage your businessand personal tasks, tactics and strategies.Communication is two way traffic. Ask your prospects for inputinto your professional relationship and how they think you canimprove it. Listen to your prospects.Tip #4 - Credibility--------------------Prospects always seek comfort that they are doing the rightthing.It pays to use "borrowed" credibility if you are not a worldrecognised expert in your field. This is where testimonialsenter the picture.Here are a few ways in which you can obtain testimonials andbuild credibility with a new product or service :* Give a few samples away to a test group in return for thetestimonial* Use functionally disabled or time barred samples as demoversions which you can give away to prospects* Develop fully functional modules with less features than thestandard product and give those away to prospects.* Develop e-courses and other training programs showingprospects the benefits and training them in how to use andconsume your products and services.Tip #5 - Service----------------Your prospect's Trust is very hard earned. But this is asnothing when compared to retaining their Trust.Once a prospect becomes a customer, too many marketers make thefatal mistake of taking that customer for granted. Post sales service is a crunch time for cementing the Trust youhave managed to win with such effort. Make sure you stay in touch with your new customer. Offer themadvice and help in the use of their new product or service. Makesure any potential issues are dealt with before they escalate.Be available and within easy contact for your customers andprospects.Relevant Resources------------------http://www.simplyeasier.com/me.htmlConclusion----------As a direct marketer you can buy traffic, you can buy O'pt-Inlist members, you can make or buy products and you can evenborrow Cash.You cannot manufacture or in any way manipulate trust - Trustis the one thing in your business that must be earned the HardWay. Be sincere, do the right things as shown here and build trustwith your prospects. Article Tags: Powerful Tips, Biggest Problem, Direct Marketer