Ageless,Marketing,Secret,Revea marketing Ageless Marketing Secret Revealed

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

--------------------------------------------------------------PUBLISHING GUIDELINES:You have permission to publish this article electronicallyor in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. If you publish this article online, please email me the link for viewing.TITLE: Secret Ageless Marketing Secret RevealedAUTHOR: Jorge M. VegaCONTACT EMAIL: mailto:[email protected] AUTORESPONDER: mailto:[email protected]: ©2004 by Jorge M. Vega All rights reservedWORD COUNT: 1730 FORMAT: This article is formatted to 60cpl.--------------------------------------------------------------The key to transforming your website into a serious incomegenerator that consistently converts visitors into cashcustomers is right in front of your nose. Without beatingaround the bush, the often overlooked secret ingredient is,quite simply, to pay very close attention to the proper useof language on your site. As a professional marketer, youcan't afford to undermine your own image, or tarnish yourgood reputation, by using imperfect ad copy anywhere onyour website.It's plain and simple, words sell!You have to choose them wisely -- and "package" themcorrectly. They're the only vehicle you really have formaking the sale. Everything else is just fluff along forthe ride.Recognizing the importance of this key ingredient, whichcosts you nothing, and taking appropriate action assuggested below, will set you apart from the millions ofother webmasters who are just spinning their wheels...andmaking no sales!Negligence on your part in this department, on the otherhand, will cast all your marketing efforts into anuncontrolled tailspin, and turn your visitors away fasterthan if you stood before them wearing a big sign aroundyour neck reading: "Danger - Infected With ContagiousDisease"This key ingredient is all the more critical on theInternet because it is, and I think we can all agree, atext driven medium: words are its fundamental buildingmaterials. AN OVERVIEW OF THE PROBLEMAll the fancy pictures in the world, even with just theright combination of colors, in the most imaginativelayout, along with the most creative use of pop-up andpop-under windows, cannot help your marketing efforts oneiota if you use the wrong words in an incorrect manner.Meaning, do not expect miracles if, to use common streetvernacular, "You're just trying to get over."These props can only enhance, but never replace, yourfundamental written message. Dignified, careful use of theEnglish language is a prerequisite to successful onlinemarketing. But, many marketers are blatantly disregardingmany, if not most, of the basic rules of English usage.Sad, but true, just about everywhere you look online, theEnglish language is suffering a fate worse than death.Now, please note, I'm not suggesting that before you designyour website you'll need a Ph.D. in English literature, orbe a noted, prize winning author. But, what I am suggestingis that you should be as careful as you possibly can withthe contents of your website if you wish to attainrecognition as a professional marketer. A professionalmarketer makes every effort to show his/her target audiencethat their approval, and their respect, are valued.A shabbily written website conveys just the oppositesentiment. In fact, poor grammar, sloppy punctuation, andmisspelled words galore tell the reader that they are notworthy of your very best effort; you are saying, "Here'sthe best I could muster under the circumstances. Take it,or leave it. Pay me the $29.95 on the way out for taking alook." How inconsiderate!Of course, this is not to suggest that all, or even most,sites are carelessly and sloppily contrived. Quiteobviously, most webmasters invest a great deal of attentionin all aspects of their creation. And, let's face it, webdesign is a creative process. ELEMENTS OF THE UNPROFESSIONAL SITESAt one end of the spectrum, there are enough 'bad pennies'around to keep any surfer busy for hours rinsing out thebad taste from their mouths after a visit.At the extreme end of the same category, encounters withsites where the choice of vocabulary is not in the best oftaste, where reasonable attention to grammar and spellinghave been grossly disregarded, and where simple Englishbeen battered beyond recognition, may leave an upreparedvisitor with permanent, debilitating, psychological damage,such as a hard to diagnose speech impediment, or maybe aninvoluntary nervous twitch across one cheek.In my personal case, after so many chance meetings withdisastrous, unacceptable sites, I'm left with auncontrollable, drooping eyelid over my left eye whichmakes Bank tellers stir nervously whenever I announce awithdrawal. : )Sites that have been compiled irresponsibly indicate aquestionable professional intent by their owners, and alack of interest in putting forth their best effort. Notonly would I not buy anything from them, but you can betyour bottom penny that I'll never revisit. SOME SHINING EXAMPLESAt the opposite end of the spectrum, among the mostprofessionally done websites I have visited are thosebelonging to Corey Rudl (this is not a plug, the man makesenough money without my help.)Obviously, his sites are carefully reviewed for grammaticalerrors, punctuation is exemplary, spelling mistakes areusually nonexistent; they're, all in all, a clean, crisp,professional rendering - truly worthy of their creator'spride.Two other marketers whose websites are a joy to visit,given their fastidious attention to the proper use oflanguage - in the manner described throughout this article- are Bryan Winters, of www.pushbuttonpublishing.com, andChris Carpenter, of www.googlecash.com. Again, as in thecase cited above, both these gentlemen care enough aboutthe impression they make on prospective customers to always"put their best foot forward."Their websites' content has been double checked for commonusage errors, relieving the reader from any unduedistractions; their sales messages come through as clear asa bell. Like Corey Rudl, they leave you with the image of apolished and sophisticated marketing professional. Yourultimate buying decision is based solely on the merits oftheir products, not on whether they botched up their salespitch with carelessness.Please note, my mention of these three particular marketersshould not be considered endorsements of their products. Iam a happy customer, but they are simply being singled outin this article as prime examples of how, in my modestopinion, one should handle the use of language as askilled, responsible, Internet marketer. SUGGESTIONS AND RESOURCESA professional looking website, within the parameters Ihave pointed out, is not that hard to achieve. There areinexpensive, easy to use tools and aids to help youaccomplish this indispensable goal.For example, if, like most of us, you have a tendency tomisspell words, take advantage of the Spell-Check featurebuilt right into most word processor programs to doublecheck your work. Or, better yet, since you'll be activelyengaged in the process, buy yourself a pocket Dictionaryfor about six bucks to look up words. Personally, I ownseveral of these, with a few foreign language versions forboth Spanish and French.If punctuation and grammar give you migraines, buy yourselfa College level English Usage or Style handbook at any usedbookstore in town. Then, when in doubt about any facet ofyour written work, leaf through it to find an acceptablesolution. In no time at all, with just a little effort onyour part, you'll gain mastery over any aspect of theEnglish language which previously derailed you.Personally, I use one, or both of the following when I runinto a grammar roadblock: William Strunk's Elements ofStyle, and American Heritage Book of English Usage.And, if you're fortunate enough to have, either a member ofyour family, or as a friend or neighbor, an educator whoteaches English and whose expertise you trust, ask them toreview your written work prior to publishing it as awebsite.You'll receive invaluable insights and suggestions from aspecialized professional, at zero cost to you. Naturally,for your own peace of mind, refrain from taking theirsuggestions personally; it might be helpful to pretend thatthe work being reviewed by them is not your own.Additionally, should be inclined to doing your revisionsonline, I offer up this list of grammar related resourceswith accompanying descriptions. They're all fr*ee:1. http://www.chompchomp.com erms.htm Grammar terms arelisted and each is linked to its own page of explanationand examples of correct and incorrect usage. There are alsoonline exercises. By one Robin L. Simmons.2. http://www2.ncsu.edu:8010/ncsu/grammar/ Home of theGrammar Hotline. Has tips and links. From North CarolinaState University.3. http://www.well.com/user/mmcadams/words.html Glossary ofgrammar terms and their meanings. From magazine-editingguru Mindy McAdams.4. http://www.wsu.edu:8080/~brians/errors/errors.html PaulBrians of the Department of English at Washington StateUniversity talks about common mistakes and about perfectEnglish that is often changed in error by well-meaningeditors.5. http://www.worldwidewords.org/ All the pieces here areabout English words and phrases—what they mean, where theycame from, how they have evolved, and the ways in whichpeople sometimes misuse them. CONCLUSIONThankfully, for the kind of writing that we do for the Web,you will not have to become adept at unraveling suchmysteries as: What emotions dictate the use of theSubjunctive voice? Or, define a prepositional phrase. Howabout, what is the difference between a definite and anidefinite article? Or, can a personal pronoun be used inthe possessive form? Better still, how would you indicatepossession for a noun ending in the letter "s?" Last butnot least, does the English language have a future perfecttense?Cast all your fears aside, because not only would answeringthose questions be beyond the scope of this narrative, theywould surely be well beyond my own limited and flawedintelligence, as well! For website publishing, we only haveto concentrate on writing clearly, sharply, and concisely;clean, simple, and well thought out copy is all we'reafter. A basic common sense approach. Pulitzer prizewinning authors are bred elsewhere.You'll find that, by taking the simple precautions andsuggestions I have oulined here to spruce up your website,your professionalism will shine through, making you feelproud and empowered, your feelings of self worth will risedramatically, giving you added confidence to tackle moreand more written projects, praise from others will allowyou to recognize your dormant talents, helping to fuel yourcreativity to a higher level...and your bottom line willinevitably soar as a result!-----------------------------------------------------------------Copyright 2004 Jorge M. Vega - After struggling for yearstrying to figure out what worked and what didn't workonline, the author has started to "bring home the bacon"marketing on the Internet. See the few select, sure-fire ways he has found that anyone can use to begin making acomfortable home-based living, starting today:http://www.earnlarge.com/pbi-----------------------------------------------------------------