Where,amp,#39,All,Our,Content, marketing Where's All of Our Content
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Wheres All of Our Content?Chris HaslegoZeus Online Marketingwww.zeus-online-marketing.comHow many websites have you been to in the last week that sold products, but offer absolutely no other reason to visit? Considering that everyone involved in internet marketing knows that it often times takes between five and eight contact sessions to make a sale to a customer, why arent more people giving the customers a reason to come back? The answer is relatively simple: it takes time, effort, and commitment.Simply having a newsletter that your visitors can sign-up for just doesnt help if you dont have content on your site to tell them about. Now, its inevitable that some of you are saying, I sell wind chimes on my site, what kind of content could I possibly have? Good question! Ask youself what topics people who buy wind chimes might be interested in. Most of them may be interested in home exterior tips, learning about the history of the wind chime (such as how it came to be), or maybe content on some of the best locations for wind chimes outside the home. No matter what youre selling, there is content that your visitors will find useful! So, content is a great way to keep your customers coming back. But, remember, if takes time, effort, and commitment. However, it doesnt mean that you have to sit down and write a five page article with groundbreaking information every week (although, that would just fine). It could be something as simple as passing along solutions to one customers problem to other customers. For example, if sell software and youve helped a customer make a tweak that fits their business better, post a short article on your site and tell your other customers how this made the product better. Start a knowledge base of content for your site, you might be surprised how quickly youll compile little tidbits that can really add up to quality content.Finally, and this one is big, use your content to get your reciprocal links. Now this external content may have to be little different than your internal content. For external content, the content we spoke of previously for software tweaks may not be as helpful as a general article on how the software helps customers in their business. I absolutely love getting reciprocal link requests that that a good article attached to them. I dont mind giving these people great exposure on my sites because theyve added more than just a link to my web site, but theyve added value to my web site. Weve all heard it before, Content is king it just doesnt have to as hard to develop as you think and the rewards can be outstanding.
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