Search,Engine,Tips,for,Non,Web marketing 7 Search Engine Tips for Non Webmasters

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

With all of the changes to the search engines these days, youcan drive yourself crazy trying to get your site submitted.Unless you are willing to commit yourself to doing it full time,or you are a search engine expert, you won't rank at the top ofthe engines. However, this doesn't mean that you should neglectthis important means of getting traffic to your site.Unlike most of the methods for promoting your business, whichcame from the offline world, this method is different. It'sunique, and it is changing and growing at a rapid pace. By atleast informing yourself of the basics, you can make this a moreeffective method for driving traffic to your site.Below are seven tips you can implement to get started:1. Understand the Relationships of the Various Search Engines.Before you can know where to submit, you need to understand howall of the various search engines are related so that you don'tduplicate your work, or worse, get banned from submission.Now, mind you, I am no search engine expert. However, I havebeen watching closely what is happening, and here is what I haveseen so far:Recently, Yahoo, a directory, acquired All the Web, Altavista,Inktomi and Overture. Yahoo is no longer going to be usingsearch results from Google as its backend. Although it remains to be seen what role All The Web andAltavista will play, Inktomi will only provide limited offeringsin Yahoo because Yahoo announced that Inktomi's paid inclusionswould not be included in its results. Overture, the number one pay per click search engine, providespaid results to 80 per cent of the major search engines and willcontinue to do so. It will also be providing backend results toYahoo. Overture provides results to major sites like HotBot andMSN.Yahoo is adding its own search engine and will continue to offerits paid directory at $299 a year. Currently, MSN and Yahoo, the number two and number one sitesrespectively on Alexa, are battling for supremacy. Bill Gates isalso working on a new model for his search engine, but itremains to be seen what that will be.Eventhough Google will no longer be providing backend results toYahoo, Google is still a major player. It is also the number onesearch engine in the world. Google gets some of its results fromthe Open Directory Project, a volunteer effort to create adirectory of the best sites on the Internet.Looksmart is still out there, but it appears to have changed itsmodel to a pay per click. You can get started for free, butyou'll have to pay for each click. (NOTE: I found this site hardto navigate to answer the most simple questions. Maybe that'swhy it's the least relevant of the options available.)Finally, you have Alexa, which is in a class all its own. Youdefinitely want to get your site submitted here because it's agreat way to find out who is linking to you, where you rank, andother statistics about your site. Back end results for Alexa areprovided by Google.The easiest way to track your site using Alexa, is to download acopy of the toolbar. You can get it here:http://www.smallbusinesshowto.com/htmlfiles/alexa.html2. Prepare Your Site for Submission. Now that you know where tosubmit your site, you want to prepare your site so that it getsaccepted.The best tool to help you is Good Keywords:http://www.goodkeywords.com This free utility will let yousearch for the best keywords to use on your site.Key words, however, are only part of the equation.You will also want to create a good title and description. Takeyour time when you create these. You want each to be key wordrich, and the right length.Once you've written your title, keywords, and description, thenall you need to do is to create the metatags for your web site.You'll find all the tools you need at Evrsoft -http://www.evrsoft.com/, including a link popularity checker,submission to over 100 search engines, search engine analyzer,and a metatag generator.Once you have used the metatag generator to create yourmetatags, then all you have to do is paste it into the header ofyour web page.You will want to check your metatags first to make sure theyaren't too long and are search engine friendly. You'll find ametatag analyzer here:http://www.scrubtheweb.com/abs/meta-check.htmlThis one is stricter than the one I use, but it works very well.Let me emphasize here that this step is absolutely crucial togetting your site accepted. You would be amazed at how manyprofessionally done web sites skip this step.3. Submit Your Site. Now that you have your site ready, you wantto start submitting. You will use your title, keywords, anddescription again here.Here is your submission list:Free Alexa -http://pages.alexa.com/help/webmasters/index.html#crawl_siteGoogle - http://www.google.com/addurl.html Open DirectoryProject - http://dmoz.org/add.html Fast Submit -http://www.evrsoft.com/fastsubmit/ - Submission to 100 of thetop search engines. (Caution here: some of these sites mayignore or ban you if you are a business site).Paid Google Ad Words -http://services.google.com/marketing/links/ads_us/adwords/ - PayPer Click Inktomi - http://www.inktomi.com - Yearly Fee Per UrlLookSmart - http://www.looksmart.com - Pay Per Click Overture -http://www.overture.com - Pay Per Click4. Check to make sure you are listed. After about a month, youwant to go back and make sure that your site is listed in theappropriate search engine. The way to do this is to go to thesearch engine and type in your domain name. You don't have toinclude the http://www to do this.If you are not listed, then go to the next step.5. Resubmit if Necessary. If your site is not in the searchengine you have selected to search, then resubmit yourinformation for inclusion. It's important to remember thatunless you are using paid inclusions, it is up to the discretionof the search engine whether or not your site is listed. Your chances of success will increase if you include somequality content on your site that is dense in your key words.You also want to have as many quality links as possible. You canbuild your links by contacting other webmasters who have sitesthat complement yours.6. Reevaluate. If your search engine strategy isn't working,it's time for a change. However, you need to consider thatsubmitting to the search engines is a very long term strategy,and it isn't something that will occur over night. Only if youare using pay per clicks can you see an increase in trafficalmost immediately.For your free inclusions, you just want to make sure that youare included. Quality content and quality links can help here inraising your rankings.For paid inclusions, you want to make sure that you are gettingthe click thrus you need. Unlike free inclusions, you should seeresults immediately. If you aren't getting enough traffic,consider changing your key words. Good Keywords will help youhere.7. Stay Informed.If you want to continue to use this strategy in your business,then you need to stay abreast of industry happenings becausethings change so quickly.The best place to get information on this constantly changingindustry is here:http://searchenginewatch.com/They offer three different newsletters to cover the industry. Ata minimum you should be reading the daily newsletter.Althought is is only one of the many strategies I use to promotemy business, it can be very effective when done correctly. Takeyour time, be patient, and learn what you need to do before youuse this strategy. It will become an effective tool in yourmarketing arsenal. Article Tags: Search Engine, Search Engines, Make Sure