Create,Website--Retail,Style,C marketing Create a Website--Retail Style


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Create a Website--Retail Style! Do you have trouble making your website flow smoothly? Is it seamless for your visitors to move them to customers? If you are like me, you are always looking for ways to make your site flow more smoothly. Last week, I read an author who compared the online conversion process to the process of a customer visiting a retail store. In my former life, I sold carpet on a retail showroom; I immediately recognized the insights of what he was proposing. It was one of those “WOW!” moments! Here is the retail comparison to help you make your website flow more smoothly. The retail buying process is a six step process. (If you have not sold in a retail store, imagine yourself as a buyer in a retail store.) Step One: Customer ArrivesThe customer walks into the store. Her first thoughts are, “I came here looking, is this store going to be able to help solve my problem?" The customer takes a quick look around at the physical aspects of the store. Does she like what she sees? Is it pleasing? Step Two: Rapport BuildingThe customer is greeted by a sales person. The sales person begins rapport building by asking questions. He asks more questions to determine what the customer specifically wants from the store. Step Three: Sales PresentationThe customer asks to see the solutions. She wants to see if the products match her expectations. The sale person makes his presentation and shows how his product solves the customer’s problem. Step Four: Customer AssurancesThe customer sees the solution. She asks questions and raises objections. How is the solution better than others? What makes it different and better? The sales person provides guarantees and other ingredients to set his solution apart from his competitors. Step Five: Make the SaleThe customer is ready to buy. She wants an easy buying process. She wants it simple and fast. She wants to know the terms, etc. If you have a simple easy process, you make the sale. Step Six: Follow Up The final step is a follow up. A good retail business always follows up with their customers. With thank you notes, a mailing list, they build a relationship with the customer for repeat business. Now compare your website with the retail buying process.

Create,Website--Retail,Style,C

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