Testing,and,Tracking,improve,y marketing Testing and Tracking to improve your conversions
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Creating an effective sales letter page is an essential partof your online success. However, unless you're testing andtracking each critical element in your sales content andyour sales process, you may be losing a great deal of timeand money.You can dramatically increase your sales conversions simplyby taking the time to test and track your results. Not onlywill testing and tracking enable you to determine what'sworking and what's not, but it will also help you to focusyour energy on the techniques that produce results.When testing, keep in mind that, a technique that producesresults for one person or one web site may not produceresults for you or for your web site. There is no one sizefits all technique that works for everyone. You must developyour own style and technique and test your results todetermine what works for you.So, what are we measuring? Well, you may think that I amover simplifying matters here but I believe that there isonly one real measure and that is simply the outcome of yourvisitors decision when faced with a choice. Whatever yourmost wanted response is your visitor will either say yesor no.Every decision, or call to action, that you want a prospectto take must be tracked. The result of that tracking will bea yes or a no. When you know that a specific number ofvisitors took the desired action, and the remainder did not,you can analyse your results. If you take the total numberof unique yes calls to action, and you divide them by thetotal number of unique visitors to the web page you willknow your conversion rate. For example, if 1,000 peoplevisit a web page where you have an ezine opt-in form, and 30people opt-in, your conversion ratio for that opt-in form is3% (30/1000).So what parts of your web page should you try to improve?Here is a list of web page elements that you should focusyour attention on:1. Headline2. First few paragraphs3. Follow up4. Deadline5. Scarcity6. Delayed payment option7. Price8. Upgrade9. Downgrade10. Good until cancelled11. Guarantee12. Immediate back end sale13. Bonus items14. Reposition your offer15. Alternative colours and graphics16. Readability17. Complementary product endorsements18. Header graphic19. Order page20. Payment process21. Navigation links22. Everything else!When you are testing and tracking make sure that you onlywork on one element at a time. If you change two variablesand you see an improvement in conversion ratios you will notbe able to identify which one factor made the contribution.You should also bear in mind that some changes may result inpoorer performance; you may get less sign ups to your ezineor less people buying your product. This is not a failure itsimply means that you have discovered a tactic that doesntwork for your audience or your product.One final point, be patient. The expert statisticians willtell you that you need at least 25 actions for a test to bestatistically valid. That means 25 new ezine subscribers or25 sales. Anything less than that and your test results willnot really be accurate enough. In fact the more results thebetter, you should consider 25 to be the absolute minimumand aim to get 30 to 40 if you can.
Testing,and,Tracking,improve,y