Ways,Grow,Your,Subscriber,List marketing 22 Ways to Grow Your Subscriber List

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

1. Don't bury your subscriber form, place it on your homepage and or every page and make it VERY easy to find.2. Add a one-liner to the byline section of your onlinepublished articles. For example: "You can subscribe to[name]'s free e-newsletter by visiting [URL]."3. Give people an additional incentive to subscribe. Givethem a free ebook or ecourse that has valuable content on atopic that will attract the exact type of idealclients/customers for you.4. During network events, ask them if you can sign them upfor your newsletter. Then you manually add them when youreturn from the function with a double opt-in feature.Explain the opt-in feature to them when you ask them tosubscribe. This gives them a way out if they were justbeing polite.Keep asking and don't stop. Practice a simple two or threeliners to explain the frequency and purpose of your e-newsletter.5. Contact any trade organization or associations you belongto or membership has your target market. Ask for theirmember list. Member's usually get this free, they may chargeyou if you aren't.6. After you have the organization's or association'smember list, send a direct mail letter, and offer a freesubscription and another other free offers you have thathelp them get aquatinted with you, the type of services youprovide, and the benefits of working with someone such asyourself. You can educate them through free ecourses thatwere created from your e-newsletter articles.7. Recommend your client's company's newsletter in your e-newsletter. Ask them for a reciprocal recommendation. Bothof you win with new subscribers.8. Write reviews or provide feedback to other newsletters(electronic or printed) you read and enjoy. Many timesyour comments will get posted in a future issue, along witha link to your site.9. One of the top ways to attract people is by giving themvarious ways to interact with you at your web site. Usequestionnaires, contests, giveaways, games, or ask for postsurvey questions and post the statistical responses. Sendout a special e-mail announcement when the results of thequestionnaire, survey, contest is posted on your web site.The Sales Lead Report, http://www.imninc.com/macmcintosh,adds a survey with each issue, then uses the information inhis PR campaign with phenomenal success.10. Offer a different writing style. One that is warm,comforting, as if you are talking to a friend on the phone.Write conversationally with a personal tone. Add I's, meand you.11. Always encourage your readers to forward a copy of youre-newsletter to friends, colleagues, and co-workers. Youcan even write a "forwarding e-mail paragraph" at thebeginning so it is even easier for them to forward.12. If you do speaking engagements or sales presentations,use one of the first few slides or last slide to invite themto subscribe to your e-newsletter. Don't turn off thescreen so it is displayed after you are finish speaking ifpossible.13. At speaking engagements, pass around a clip board witha manual way they can register for your e-newsletter. Startpassing the board around before you begin speaking. Place asmall different piece of paper with a short letter from youto them explaining the topics, frequency, and objectives ofthe e-newsletter as well as the opt-in option.14. Send out a press release to the organizations you belongregularly about what's been going on in your e-newsletter.I began mine by sending out a short press release wheneveran article was published. When I began getting published 10and 20 times a month that no longer seemed practical. Thus,I moved over to one a month with a list of where thearticles were published. Add a press release section toyour web site and post them there as well -- at least thelast six releases.15. Find sites that give out awards for e-newsletters andkeep applying until you receive one. When you do, send outa special announcement to your list as well as posting it ina few issues of the e-newsletter and rewrite your bioparagraph at the end of your articles.16. Don't add people on your list without asking forpermission first. Always offer an opt-in/out options. Givethem a personal greeting if you are responding to aparticular networking even group or other particular group.Some web hosts only need one s*p*a*m complaint before theyshut your e-newsletter down. And it isn't worth theproblems caused by not respecting this.17. KISS your subscriber form. Meaning, "keep it short andsimple." Ask for their e-mail and first name only. You caneven simplify it more by just asking for their e-mailaddress.18. Set up section for past issues of your e-newsletters. Irecommend just listing their main topic or name of thearticle and not by date. People don't like to read thingsthat they consider "old" easily. If you create pdf files forpast issues, remember that it does save space but it alsodoesn't allow you to use unique meta page tags so that theyshow up in the search engines.19. Add your e-newsletter bio line to all your e-mailsignatures.20. Send out your e-newsletter articles as content forreprinting into other media.21. Offer targeted subscribers a special report when theyrefer youre-newsletter to three or more colleagues. Add a price tothe special report to give a perception of added value. Aspecial report is 3-10 pages on a very focused topic.22. Offer your readers high-value content for them to read.Content they can't find easily or ever somewhere else on theInternet and they will keep coming back. This is the newwave for 2004. Subscriptions to e-newsletters are goingdown because content is too general. Article Tags: Press Release