Ten,Amazing,Ways,More,Attracti marketing Ten Amazing Ways to be More Attractive at a Trade Show
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Ten Amazing Ways to be More Attractive at a Trade ShowHere are ten ways even the smallest budget can incorporateto attract more at the next trade show. You can even usesome of these at speaking engagements.1. Have a visual point at your booth -- like a power pointshow or a television with a video playing. Put together aworkshop video, even if it isn't professional quality.People will usually not look at it more than three minutesbefore they feel conspicuous and will approach you.2. Have a picture album with success stories and pictures.Especially great for independent professionals selling aintangible product. Pictures of workshop attendees havingfun and doing various projects or eating together or aChristmas party in your office with your clients is veryconnecting and attractive. Please like to belong to thingsthat they perceive as "successful."3. Have a drawing for something that is valuable andattractive to them. Don't give away something laying aroundyour office or something that has your ego attached, thisvery unattractive.4. Candy bowl. One they have to reach deep. Don't fill itup, let it look like there isn't much left -- that is evenmore attractive. They want to reach in before it's allgone. They will take less too (chuckle)>5. Hire a model with brains and a marketing background toassist you. Someone "very attractive."6. Do what they do in grocery stores, demonstrate how touse your product. Wear a mike and have a small speakerattached. Buy the headset mike like professional singersuse. The connection to that alone will attract (secondchuckle).7. Wear clothes with your logo. Name tags are great forparticipants but displaying your logo or name is importantfor building your brand. If you can't afford to have themdone, create your own. There are transfer materials madefor your inkjet printers (see your office supply store),find some nice shirts/blouses, and go create.8. Don't just stand behind the booth, go in front of thebooth and mix and mingle.9. Stand up behind the booth with a smile. If you gettired go sit somewhere else and have someone there that hasan attractive approachable energy. Rule of thumb is torotate the energy every 30 to 60 minutes.10. Display your web site name big and bold in thebackground. Make the name a different color than the "www"and the ".com". Article Tags: Amazing Ways, More Attractive, Trade Show
Ten,Amazing,Ways,More,Attracti