Marketing,Strategy,for,Ecourse marketing Marketing Strategy for Ecourses: Three Fast and Simp

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

One of the fastest ways to attract more subscribers for yourmailing list is to collect names by giving away freeecourses.I taught a teleprogram on ecourses for months, yet I foundmany people understood the concept, how-tos, and very fewcompleted any. At first, I thought I was a lousyinstructor. Everyone seemed to wanted to write the "perfectecourse on the perfect topic" that will create miracles intheir business, in their life. This is like asking to writea Pulitzer Prize winning book on the first try.Ecourses are a great way to build your visibility; increaseothers trust in you, and to build you up as an "expert."During this process, it is important "learn by doing."Write free ecourses to (1) prove to yourself that you can doit, (2) move past the learning curve, (3) and get somethingout on your web site that will attract more people to youand let them know that you have the wisdom for what you areselling (product or service).The number one issue that kept emerging from attendees wastopic selection. What should I write about? Darn, eventhat question scares the pants off me when I hear it. It isso, so, so...overwhelming. It is as if I am taking all my50 years and trying to snag one tiny insey piece to create awhole course on that people are going to judge me on. Phew,I want to go back to bed now and hide under the covers and Ihave written hundreds of them, can’t imagine what it woulddo to someone who hasn’t even done one yet.Okay, dust off those mites; take a couple of deep breaths.Now, no cheating, take the breaths and let’s begin by askinga different questions so we don't get overwhelmed. Aquestion that lead us to a list of possible topics forconsideration.Finding the Topic PossibilitiesThere are several immediate places to start your list oftitle possibilities. First, what are you learning now?Keep track of the steps and what you are learning. Write upeach step afterwards. How does it fit into your business orwhat you sell? Is there an angle that does? You will besurprised what appears when you set the universal laws ofenergy in the right direction.Second, what do you already know how to do? Can you narrowit down to a 10 step or less process? Be very specific.Choose a small segment. Real small. Tiny bite size piece.It is easier to move outward with a topic and then barrel itdown after you begin.Create a list of many or just one or two, it doesn't matter.You can only begin with one anyway. Don't be concernedabout choosing the best one. Just choose one and run withthat one for the learning experience.Now that you choose a topic, how does it mesh with what youwant to attract to your business? Brainstorm with someoneelse to pull the two together.Are there any topics that cover any fad that is on theInternet currently? If yes, send that one to the top of thelist.If you don't know what you are selling, then you have adifferent challenge. One that isn't covered in this topic.If you have been experience this challenge for some time,you have two choices: (1) get some outside expert help. (2)Choose that you don't really want to solve this because youwill then have to start -- no more excuses. Realize thateither choice is costing you at least $1,000 a day inrevenue, energy or both. Don't choose to mull it over foranother year, decide to let it go or get it done and moveon.Third, make a list of your "pet peeves." What gets youangry? What do you wish people wouldn't do? What do youwant people to "get" or "get sooner?"One of my pet peeves is a teacher telling students how hardsomething is going to be for them "before" the studentstarts. It sets up their failure; it sets it up to be hard.I do not believe any teacher has the right to say what ishard for someone else. It just might be easy for them.This pet peeve didn't come out until I started attendingmany writing conferences throughout the United States.Every single author kept telling other writers how hardwriting is. When I talked with many successful and to besuccessful writers, they told me they always found writingeasy not hard.Yours could be "people changing lanes without signaling." Achallenging one to connect with you and your expertise. Idid this as an ecourse and sold it to AAA for their web siteuse. They used it for a whole year on their web site.There are branch offs to these, like, "How to stay in theNOW while you are driving," or "How to stay present whendriving."If you don't know what your pet peeves are, ask your spouse,your friends, your coach. I bet they know yours.Three Ways to Market Ecourses1. Add to your web site and ezine.2. Submit to every online newsletter (ezine) you can find.Do a search on Google.com to generate a list of sites thatwill allow you to submit your link.3. In your e-mail software, create a signature with theannouncement for this ecourse.StrategyComplete one course a week if you are aggressive until youhave ten. Draft, edit two or three times, and have itprofessionally edited. Write a marketing paragraph and yoursignature lines. After ten, you will begin to see topicpossibilities everywhere and you will have the techniquesand system fairly down pat. After 10, pick one or two daysa month and just write ecourses. Then begin seeing topicsand creating ecourses that you can sell. Now you can startcreating residual revenue. Write and market, write andmarket, and keep on going. You can do this for a year andhave 50 or 60 of them done. Then you can skip writing anyfor the next year or two and focus in on another marketingtactic.Another strategy is to hire someone else to write them foryou and you focus on the marketing only. On the other hand,you write and have someone else market. The more you canleverage to other people’s time, the money and success youwill have.Internet marketing and making money online is seriousbusiness, just like any business in the "real" world. Justlike any business, you have to put forth an effort in orderto succeed. You need to invest time and money. It neverceases to amaze me how some people relentlessly expect tosucceed without making an investment of any kind.Go ahead, give it an honest try. I believe it will work forYOU if you work with it! Let me know about your success.