You,Remember,Send,Nice,Notes,a marketing Do You Remember To Send Nice Notes?


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


In the past few years, the look of marketing has changed -for the better I believe. Money businesses spend on PublicRelations (PR) has increased and has become a marketingpriority. Even on the Internet, people want to connect withyou – to see your picture and the pictures of your staff.I’ve had a few clients send me their pictures, too!Many people enjoy receiving "nice notes" via mail – the oldfashioned type of PR.Nice notes are congratulations and thank you letters. Whenreceived they maybe kept in a folder – in your file cabinetand inbox.Send nice notes to your current and potential clients. Doyou review the business sections of your local newspaper orbusiness journal for opportunities to “meet” your idealclients, get known, and remembered, for your thoughtfulness?Will you now?The format you choose to send your nice note is up to you.Choose postcards, stationary, note cards, cards you make –they can all be part of your PR. One thing though, make surethat the note is personalized and hand written is good! Myfavorite cards to send out are postcards I create fromscenic pictures I take when I drive across the country, andcards I “stamp”. For greeting cards I use MS Publisher,however, Word and specialized greeting card templates areavailable for purchase.According to “How To Say It” by Roasalie Maggio, p. 100“don’t make your congratulatory note do double duty: savefor another day any questions, information, sales messages,or work matters that aren’t relevant to the good news athand. (Exception: personal letters accompanying birthdaycongratulations.)” To that I’d add, don’t even add yourbusiness card to the card. You can send that as a follow up.1. Congratulations on your recent business opening2. Congratulations on your recent move to3. Congratulations on your membership into4. Congratulations on your _____ article in5. Congratulations on your recent promotion to6. Congratulations on your recent expansion into7. Congratulations on your award8. Congratulations on such a successful year9. Congratulations on achieving your __th year in business10. Congratulations on your ____ (hey - it's your turn tofill in the blank)

You,Remember,Send,Nice,Notes,a

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