Reach,Your,Web,Site,Goals,Attr marketing Reach Your Web Site Goals By Attracting the Right Visitors &
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
An important question to answer when creating or revising aWeb site is "What are the goals of this site?" because theanswer will drive your site design and marketing decisions.In Part 1 (http://www.webmarketingarticles.com/CustomerDecision.htm), Itook a look at understanding your site visitors' decisionmaking process and providing them with the rightinformation, thus converting more visitors to purchasers.Here in Part 2 I will present some tips for attracting theright customers to your site and ideas for profiting throughinformation sites.Breaking Through the ClutterIf you are like most of us, getting people to pay attentionand understand how you can help them is a daunting task.Repeated exposure is one way to catch your target customers'interest.James Maduk has a unique system for doing just that, withoutbecoming a pest. He has what he calls a search engine "SiteMesh" consisting of a hub and spoke family of Web sites (Thehub and spoke concept is explained further in Part 1.).By structuring the sites so they are related, but with eachspoke a highly targeted, one-page site selling only a singleproduct, he is able to achieve multiple listings oncompetitive key words in the search engines.James explains, "What this means is that instead of havingone chance of someone finding my site, I now have 55 chances- or as many chances as I have sales pages."As an example, James owns three of the top 15 sitescurrently listed in the Google search engine under "sellaudio ebooks", including the #1 and #2 listed sites. Thesesame results appear in the Yahoo! engine as well, all at nocost.(Author Note: For a free audio-visual demonstration ofJames' Google and Yahoo! search engine results for numerouskeywords, go to his "Getting Ranked 1st on Google" salespage* and click on "Proof" in the bottom navigation.)Managing Sales SitesIn Part 1, Karon Thackston explained the multi-step buyingdecision and why many of your visitors may not yet be readyto purchase. If you own a sales site, those early in thedecision process are not likely to buy from you.There are ways, however, you can attract visitors to yoursite who are approaching the purchase stage. One is to havea presence on information sites that attract visitors inyour target customer groups. On the information sites,visitors are gathering information and evaluating options.In other words, they are preparing to make a purchase.Michelle Horstman, owner of Choice Promotional Products,www.choicepromotionalproducts.com, says, "I do get hits fromadvertising on 'informative' sites such aswww.barmitzvahfindit.com, where they have a vendor area."For those on a limited budget, Michelle suggests purchasingadvertising on sites that participate in pay-per-clickprograms like Overture or Google AdWords."When you list with Google and others on your own, you mayhave to pay more than your ROI would justify." She explains."However, when you advertise with an informational site,that site can afford to pay more for the clicks, since theyare supported by multiple vendors/advertisers. Ask the siteif they'll offer a trial period so you can see how muchtraffic it is producing."Managing an Information SiteIf you run an information site, the majority of yourvisitors will be too early in the decision process topurchase. So how can you both attract visitors in the earlydecision stages *and* earn revenue?You can attract information seekers by structuring each pagein your site so it gives information on a specific topic.This expands the list of key words through which searcherscan find your site.Other ways to earn revenue from an information site:- Initiate the two step selling process James recommends inPart 1.- Participate in a few select affiliate programs, which youcan promote on topic-specific pages in your Web site.- Join a targeted advertising network such as Google'sAdSense.- Sell your own advertising space.In any case, coordinating your Web site marketing to attractvisitors in the "right" decision making stage creates a win-win situation. Your visitors find the information they needand you profit - through sales, advertising, or affiliaterevenue - by meeting those needs. Article Tags: Search Engine, Attract Visitors
Reach,Your,Web,Site,Goals,Attr