Take,Advantage,amp,#39,Lazy,Jo marketing Take Advantage of 'Lazy' Journalists to Reap
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
During a recent interview for his 'Internet MarketingLounge' radio show athttp://www.internetmarketinglounge.com), Peter Twistasked me if I thought today's journalists hadgotten lazy.Peter noted that to get a journalist to do a storyabout you, a product, or an idea, you almost have to doall the work for them: give them a good headline,figure out an intriguing angle, etc.On the surface, it would seem then that's today'sreporters, producers, and editors HAVE gotten lazy.But in fact, the opposite is true. It takes more hardwork than ever to stay in the journalism business thesedays, and only the most dedicated, energetic peoplesurvive.Think about it this way.When I got my first TV job in 1974, the city where Iworked (Altoona, PA) had only ONE station. Even bigcities, like nearby Pittsburgh, only had threecommercial outlets.So those stations got to divide up ALL the TVadvertising dollars. The pie was cut into no more thanthree pieces.Look at what you have now. Hundreds of stations andcable channels competing for less and less money. Thepie is no longer cut into pieces. It's down toslivers.Plus, advertisers just aren't spending right now.Revenues are down.As a result, some news operations are shutting downaltogether. Others are merging and streamlining(streamlining is a euphemism for 'cutting jobs').The laws of economics apply. Reporters, producers, andeditors who are still in the business have to do morework for less money.While that's bad news for them, it's good news for you.It opens up some terrific opportunities to get exposureand free publicity.Here's how:If you're sending a press release, make sure1. it has a great headline that offers a benefit toviewers, readers or listeners. It has to be aboutsomething they need to know, or would like to know.Focus on THEM, not you.2. its 'news value' is apparent at a glance. Areporter, producer or editor wants to be able to figureout in seconds what the release is about, and why itwould be of interest to their audience.There's never a guarantee that you'll be able to getthe free publicity you want from the media. By if youdo the things I've mentioned above, you'll certainlyincrease your chances.Remember this advice from Joan Stewart, a formernewspaper editor. Joan says the five most importantwords you can say to any reporter are 'How can I helpyou?'That's always been true.But in this day and age of shrinking budgets andexpanding job descriptions, it's truer than ever. Article Tags: #39;lazy' Journalists, Free Publicity
Take,Advantage,amp,#39,Lazy,Jo