Creating,Good,First,Impression marketing Creating a Good First Impression
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
No doubt about it, first impressions are important whether youre meeting a prospective mates family or introducing a product. What you say, how you say it, and when you say it are all critical. After all, your products only new once!Of course, youll create a product introduction communications plan, and stick to it. You know continuity works. And youll set aside adequate funding for the product intro. If the product is strategically important, this is NOT a good place for pinching pennies.Convinced about planning and budgeting? Here are three key concepts to remember when introducing a product:1)MESSAGE You need a central promise or message for your product introduction one thats meaningful and memorable. What problem(s) does your product solve? How important is each problem/solution to prospective buyers? How is your product different from and better than what your competitors offer? If you stumble on answering these questions, its time to do some research. 2)MIX The most successful product introduction campaigns utilize a variety of communications tactics to deliver this central message public relations, direct mail, web presence, trade shows, advertising and more. Why? The explanation relates to basic communication principles. Prospects need to be exposed to your message several times in order for it to sink in. By using a mix of communications tactics youre more likely to reach prospects multiple times.3)IMPACT You want to grab attention, so this is the time to think outside the box. What can you do thats a step beyond the normal? Is there a trade show coming up where you can do a live presentation? Would a trade magazine be interested in doing an exclusive article? How about running a larger ad?
Creating,Good,First,Impression