Market,Your,Website,Online,AND marketing Market Your Website Online AND Offline
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Like it or not, if you own a website (and you want visitors),you own a business. It may be a large corporation or a smallinformative site, but it's a business nonetheless. You wantpeople to visit your site, and see what you have to offer. Ofcourse, if you're building a site for friends and family therest of this article may not apply to you... but even informativesites may seek out advertising revenue.Here are some tips to market your web site: 1. Promote Your URL: Place your url on: -business cards -letterhead -brochures -company folders -notepads -giveaways (like pens) -invoices -catalogs -email signatures (that little tag at the bottom of all emails should have your contact information and web site address) Back when the Internet was in it's fledgling stages smart companies began putting their web addresses in their commercials.Many consumers AND advertising executives, who had no clue what the Internet was thought these companies were wasting valuablecommercial time and resources on promoting some silly addressthat noone in their right mind would go out of their way to see.Boy, were they wrong. Anything that you distribute should mostdefinitely have your URL, as well as an email address for peopleto contact you.2. Offer a free service (can just be something small).Just think, when a supermarket or other brick-and-mortar storeoffers an item for free, people go well out of their way to pickthat item up, even if they have absolutely no use for it! Why?People like free stuff, and on the Internet, it's even easier forsomeone to pick it up! Easy to get, means more visitors to you.Now, you don't have to go and give away a car, or some otherhigh value item. I've seen successful ad campaigns that willgive away a free e-book, or some other form of digital media.The cost to you, for this, is next to nothing. (Wasn't thisarticle free?) So, free stuff is simply good.3. Add an option to your web site where visitors can give you their email address to be kept up to date. Create a periodic newsletter that you send to those people with special deals. Sending out a newsletter costs very little to its publisherHowever, the publisher is able to promote and re-promote his/hersite every time a new newsletter is sent out. If you providevaluable content, the recipient may then forward this newsletterto a friend, and your promotion goes viral. Articles from a good newsletter can be recirculated for years and years, atno cost to you! What's best, is that a popular newsletter can actually be anincome generator! If your newsletter has a strong base of clientelle, you can charge other companies money for a smalladvertisement within your letter. The cost to you remains thesame, and you might end up turning a small profit as well. It'shard to beat that.4. Request reciprocal links from other related web sites. Let other websites promote your site, while at the same timepromoting theirs. Again, this costs you nothing, while spreadingyour target audience to the other company's audience. Now get to work, you have a website to promote!
Market,Your,Website,Online,AND