Some,Facts,About,On-line,Riche marketing Some Facts About On-line Riches

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

A recent discussion on an on-line discussion forum remindedme of when I was involved in mail-order in the early 1970s.My introduction to "income opp-ortunities" was when Ianswered an ad offering a plan for making $100 a day stuffingenvelopes. The ad offered a plan for $1 and a self-addressed,stamped envelope. In exchange for my dollar and envelope Ireceived an 8 1/2 x 11 sheet telling me to run the same adand when I got responses, send them the same sheet. I keptsearching for something better :-)I soon got involved in mailing out circulars offering variousproducts and services. I charged others to mail their circularsusing my bulk mailing permit. I also charged them for runningtheir ads in my ad-sheet. It was a world where we paid torun our ads in each others newsletter. There seemed to be alot of people selling the same opport-unities to each other.Fast forward 30 years, and I see many similarities in someon-line businesses. That discussion on the forum caused me tostep back and ask a few questions. The most important questionwas, "What's the difference between selling a dream and helpingsomeone to really build an on-line business." I see hundredsof plans/schemes that I'm convinced are not plausible ways toearn a decent income on-line. These are the biz-ops wherepeople are just selling each other the latest insider informationand plans that promise to make them big successes.I know that most of these plans aren't doing the trick becauseI talk to numerous people about what really works every week. I'minvolved in several mastermind groups and also participate inbrainstorming calls. We discuss what techniques are reallygrowing each others' businesses. I also get emails from 20 - 30people a week who aren't achieving the level of success theydesire, and they often ask me for solutions.I have to first of all admit that I may not have a ready solutionfor them. What's working for me make not work for them becauseof differences in my target audience, difference in myrelationship with my audience, and even timing. So I spend a lotof time brainstorming with them... usually for a fee :-)One of the first realities we must face is that selecting theright product or service to promote is perhaps the most importantdecision they have to make. Choose the wrong service.... one no-one wants, and you're dead in the water before you start. Yes, you'll get a few people purchasing your product but not in the volume you desire.The second reality that we must face is that you need a reallysolid marketing plan. Promoting your products or services in anunorganized, scatter-gun fashion will produce lesser results. You need to flow out what activities you are going to use in promoting your business. Everything needs to be planned out. Then you need to stick with your plan long enough to see the results. Plan, implement, measure results, make adjustments - that's the formula.The third reality that we must face is that building a thrivingon-line business can be hard work. I've put in many 18-hour daysand fell asleep at my keyboard many times. It takes time to build a list and to build credibility. I haven't discovered any foolproof shortcut to this reality.Having faced the above realities, I go on with my clients to lookat what they are doing to build their businesses and how they canimprove them. On the internet it all boils down to traffic... toreaching an audience and convincing them that your product offersthe solution to their wants or needs. That means using thesearch engines and email to attract traffic. It also means learning to write good copy or getting someone else to do it for you. I don't see any shortcuts there. Words sell, and putting the right words in the right order is a science. It's something anyone can learn. Poor webcopy is the biggest problem on most of the websites I visit that aren't making any money.There are literally hundreds of ways to reach your targetaudience and attract them to your website. The first step is properly identifying who you should be targeting. That one step allows you to spend your promotional dollars in the right place... the place where you will get the greatest return. For some products, and some businesses, paid-for search engine listings are a great option. For others buying banners on other websites (exit popups, etc.) are a great idea. I gain great exposure by having my articles appear in others' ezines and on others' websites. This takes time to build up momentum though. I also have an army of affiliates driving traffic to my sites. This also takes time.When I look at my secrets to success, building relationships witha lot of prospects over the past seven years has played a bigpart. That's just the path that I took. I've seen peopleachieve incredible success in a matter of month, but I have seen many more fail. The one thing that I want all of my clients to ask themselves is, "If it was so easy to come on-line and make your fortune, why aren't many more quitting their off-line jobs and doing it." That's a very important question to at-least contemplate.Hopefully, this article wasn't too negative. I just see a lotof similarities between the envelope stuffing schemes I fellvictim to in the early 1970s and the on-line world today. Fortunes are being made on-line. It takes a product or service that people need and want, and then you have to make them aware of it. That often takes a lot of hard work. However, when you finally make your breakthrough, it will be worth every ounce of effort. Make absolutely certain that you start out with the right products though.To your success. Article Tags: Must Face