Test,Your,Marketing,Strategies marketing Test Your Marketing Strategies & Systems Or Fail...

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-----------------------------------------------------------------Test Your Marketing Strategies & Systems Or Fail...-----------------------------------------------------------------Duncan CarverCopyright 2003http://www.marketing-strategy.orgIf you're not currently testing your marketing strategies &systems, you're in serious trouble. You're essentially shootingblanks to try and fertilize the golden egg that is the revenueof your business. There are only two types of business peopleonline, those who test, track, and succeed, and those who fail.Which would you rather be?Here are 5 different marketing components you should be testingright now to improve your conversion ratios, your bottom line &your overall marketing strategy...---> Your Sales Letter <---Your sales letter is the most important component of your overallmarketing strategy.It's your vehicle to convince people to take action now andgenerate the sale. But most sales letters can be improved. Infact, I guarantee that the sales letter you're using right nowcan be improved.Use a professional split-run testing application like the"Scientific Internet Marketing Assistant"(http://www.marketing-strategy.org) to start testing two or moredifferent sales letters against one another to see which oneproduces the best conversion ratio of visitors to sales.Once you've discovered that, use your best performing salesletter as a control, and test it again to improve your conversionratios further & directly increase the revenue you generate.Try testing long sales letters VS short sales letters. Test hardsell sales letters against soft sell sales letters.Even the slightest increase of just a percent or more could meanthe difference between adding an additional several thousanddollars to your revenue earning potential this year, or missingout on it altogether.---> Your Sales Letter Headline & Other Components <---Once you've found the better performing sales letter overall,start testing different headlines to see which one works better.Your sales letter headline is the most important component. It'swhat triggers your visitor's attention, drawing them into therest of your copy. Once you've found the better performingheadline, work your way through testing the other importantcomponents of your sales letter.Test different openings, different feature & benefit combinations,different closings & free bonus offers. Test different guarantees.Working you way through you sales letter like this, measuringyour conversion ratios as you go right through to the orderprocess, is the ONLY way to ensure your sales letter is convertingas many people as possible into actual customers.---> Website Design <---Once you've got your sales letter sorted out don't stop there.Sure you'll already be closing more sales, but your overallmarketing strategy can be improved further. Incorporate yoursales letter into two completely different website designs, andprove which one produces the greatest conversion ratio.Run with the best performing as your control and start testingother aspects of your design, such as the number of images used,the load time of your pages, the number of pages your salesletter is spread out on.Will a one page sales letter or a multiple page sales letterwork better for you?You'll have to test that to find out. What you need to realizeis that everyone is marketing to different target audiencesand markets, so the only way to know for sure what works bestfor YOU, is to scientifically test these key components of youroverall marketing strategy.---> Your Lead Capture Forms & Plugs <---Once you've got your best performing sales letter and sitedesign you'll really be moving along at full steam ahead. Yourgolden egg will be growing larger by the day. But don’t stopthere.Start testing different lead capture methods and ad copy plugsto improve your visitor to subscriber conversion ratios. Themore leads you generate, the more people you can follow-up on,and the more visitors you'll be able to convert into payingcustomers.---> Your Follow Up Marketing Campaigns <---Once you've maximized your lead generation conversion ratios,try testing different follow-up marketing techniques to closemore sales. The faster you can convert your leads into payingcustomers, the faster you'll be able to make your desired returnon investment.Working you're way through your marketing strategy and systemslike this, testing what works and what doesn't, is the only wayto ensure your milking maximum profit out of your website andonline business. What's more, by systematically testing yourwebsite marketing components and increasing your conversionratios, you'll be reducing your lead & customer acquisitioncosts, making your advertising dollars go much further.Stop shooting blanks. Start testing today and scientifically workyour way to greater profits. It's the ONLY proven way tosystemically work your way to better conversion ratios andgreater profits.About The Author...-----------------------------------------------------------------Duncan Carver is the developer of the "Scientific InternetMarketing Assistant". A fully featured, professional, split-runtesting application valued at $97, currently being given away atabsolutely no cost. Download your copy today and start improvingyour bottom line tomorrow... http://www.marketing-strategy.org----------------------------------------------------------------- Article Tags: Marketing Strategies Systems, Marketing Strategies, Strategies Systems