Promotion,Strategy,PROMOTION, marketing RP Promotion Strategy

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RP PROMOTION STRATEGY------------------------------------------------------------copyright (c) Pavel Lenshin------------------------------------------------------------You must be asking what does RP mean? I won't tear yourcuriosity apart until the end of the publication as hypnoticmarketing teaches. It is Recurring Passive promotion and letme ask you, do you want to get outstanding promotionresults, while sipping favorite Cocktail on the couch? Youbetcha!Now let me put a little cloud of disappointment in the bluesky of your promotional pleasure. We will have to spend sometime on creating our "salesteam" first to make it work forus afterwards, so you will be able to do whatever you wantknowing that your business/product is consistently beingpromoted for you.I don't speak about hiring marketing or advertisingdepartment to promote your online business, it would beexpensive enough. Better leave that practice to thoseDot.coms that report each year about Internet collapse.What we will do is cheap, yet ten times more effective. Itis a market dream come true, although for it is timeconsuming efforts at the beginning, 80% of small home basedoperators didn't, don't and won't do it. That is anotherreason, why the effect of that "salesteam" will betremendous in comparison with other "easy to achieve"marketing methods, like 5 bucks classified ezine ad.The more self-discipline in "salesteam creating" process youput, the faster your desired result will be achieved. Thatrule is so obvious, yet not carried out by a lot of people,including me. One fellow marketer will have perfect"salesman" in a week, while for another one it will become anever-ending tale.Now I'm literally feeling the second bursting question youwant to ask me.What is the "salesteam"? Do you really want to know the mostguarded secret of all marketing gurus? The hidden truth oftheir million dollar profits? Ok, that is Viral Marketing! Iknow you've heard that 100 and 1 time, but don't blame me,the most guarded marketing secret of all times and nationsis that there is No Marketing Secret :0)Before going any further let me point to two main featuresthat determine PR Promotion strategy, very close, but alittle bit broader than the "classic" viral marketingmeaning. They are characterized by:* one-time action to create and set up;* non-stop ongoing promotion results.If, for instance, you paid money for ezine solo ad and get 3sales, in order to produce 30 sales you will have to orderthat solo ad for 10 times (in practice much more, because ofmarketing "depletion" effect). This is everything, butastute promotion, which is based on one-time deed with neverending results.In the above case, you should order solo ad to promote yourfree valuable, say, traffic report or sales letter with acompulsory URL to your web-site, positioning you as atraffic or sales letter expert. Your info product will thusrapidly spread over the net, generating you much more than 3sales. It is hard to imagine what will happen if you offer30-50% commission for publishers to give your product awayfor free.You have also probably heard hundred times about recurringpassive income. The example above describes RecurringPassive Promotion that means that your company,product/service is going to be automatically promoted by a"salesteam", consisting of:1. Info products: eBooks, Reports, Brochures, Email courses,Audio, Video files, Web-site template and so forth.2. Auto or semiauto software applications and programs.3. Partners, clients or subscribers.In fact, RP Promotion is a foundation of RP Income that isthe main desired target to any online marketer to achievefinancial freedom. Below we will look a little bit closelyon each promotional instrument. Note that they are perfectinstruments or tools if you wish, but it is the craftsmanwho creates art, not the tools themselves.Info productsDo you follow number #1 rule of all marketing gurus that is"Money is in the list"? If you do, you can use your list,i.e. ezine, newsletter to easily compile an info productfrom the materials, mainly articles or tips that previouslywere written for your issues. That means that not only doyou constantly profit from the list, but expanding yourprofits by promoting your list. In practice it will looklike subscribe sign up box on one of the welcome pages ofyour free ebook, report etc.As I have already shown in the example above, it may be anykind of beneficial for target market template withpermission to use it for free, remaining your small URL atthe end intact. It may be audio file coming with theelectronic brochure. There are really unlimited variants ofcreating powerful and valuable, yet totally free RP"promoters" or "salesmen".Stage two is to make your "salesteam" of info products work.That task may only be accomplished under the total absenceof such artificial barrier as seller's money thirst. Don'tbe tempted by quick earning potential. Your main task is tolaunch a word of mouth tornado that will bring much morelong-term profits. So start giving away your report, ebook,everything you can to interested web-site visitors orsubscribers. Avoid including numerous banners or affiliatelinks also, nothing can irritate more than such stuff,especially the feeling of understanding that the only reasonI got that, say, report was tomake me buy something. It is hard to give away for free whatyou've spent several weeks to create, but it will repay tentimes. Remember RP Promotion is a fundamental long-termdevelopment strategy, there is no place for "quick bucks".Your main focus should be not the Money, but sharingValuable Information and providing Specific Solution,related to the sphere of your expertise. The more value yougive away, the more people will read it, the moresubscribers, clients and partners you will have.Auto or semiauto software applications and programsSoftware! Efficient small info business is impossible to runwithout software programs. They are our "angels" that helpin our difficult everyday routine business life, but notonly that. They are also capable of automatically promotingour business with no or very little effort for our part, soit is a crime not to include them into our "promotion team"review.Once set up they could:* Submit/resubmit your web-site, pages to Search engines anddirectories;* Submit/resubmit your adverts to FFA and classified adspages and boards;* Check SE rankings and adjust your pages accordingly;* Submit/resubmit your info products, including ezines andarticles, to respective directories, announcement lists,groups, forums, boards etc;* Automatically send promotional emails to Safe Lists orsubscribers;* Follow up with your prospects and customers, etc.Take note that we are speaking about Recurring PassivePromotion methods only. Software programs can do 1 millionthings more, but we point to what tasks they can passivelyaccomplish to start rolling your viral marketing ball.Software is also the only part of the "salesteam" you shouldand have to spend your money on. Other promotion "staff"will be totally free in terms of money.Now let me explain why RP Promotion is slightly broader inits meaning than viral promotion. As you know, productsannouncement or Safelist emailing cannot be called to beviral methods as their produced effect are short term andlack exponential results growth. The classic examples ofviral marketing strategy were ebooks giveaways or freeweb-based email services.RP Promotion goes further. Software announcements andsubmissions, taking into account, their completely non-stopautomatic working "nature", still generate recurring andpassive results. Once set up, we start getting short-term,but permanent and never-ending effect, until our softwareprograms are working at the background, although, let merepeat, that promotion is not considered as viral marketing.Partners, clients or subscribersBeing the prime source of some product or service allows youto establish mutually for you and your partners beneficialbusiness relations. That is the best of the best tactics youshould pursue in the long haul.Here is a tip-of-the-iceberg example. It is clear that two(approximately equal) promoters are better than one. That iswhy huge potential of a sole promoter, who gives awayseveral ebooks, email courses with a number of workingsubmission software, becomes a drop in the bucket incomparison with what kind of perspective that promoter couldget if there are hundreds, if not thousands, ofsub-promoters working for him by giving away his freeebooks, courses etc.Even 30% or 50% commission paying will mean for the programowner one thing only - his/her profits have grown on theremaining 50%-70% of the retail price.I've presented an example of RP Promotion, when you shouldorder a solo ad to promote your free ebook, which, in itsturn, will spread the word about your main product. Actuallythat was a bad tactic as well.Astute RP Promotional strategy should comprise, ordering asolo or top sponsor ad that will promote your 1st valuable"salesman" like ebook or video file that in turn willpopularize your beneficial partner/affiliate program,through which you will gain tremendous market exposure!No, I was wrong. No need to spend money for manuallyordering one-time ads. Write a salesman assistant! I meanarticle that will offer general public to download your freeaudio file! When your article is submitted to a lot ofdirectories it will be published many times in differentezines, generating you temporal, but recurring, with eachnew publication, response. The more "assistants" you willhave the easier it will be for your salesman - audio file -to work. "He" will be in demand, reassuring listeners in theundisputable benefits of your partner program. What is nextstage? Those who don't want to become partners, but likeyour product, would buy it - that is one-time benefit if youstop corresponding with your clients. Those who become yourpartners will generate true streams of recurring passiveincome. That's what I call Recurring Passive Promotionstrategy.------------------------------------------------------------Pavel Lenshin is a publisher of NET Business Magazine,professional web-developer and CEO of:- http://ASBONE.com/ - informational portal and provider ofdiscounted internet services for entrepreneurs, includinginternet access, web-design and hosting;- http://InfoAlchemist.com/ - a must-have business library.------------------------------------------------------------ Article Tags: Promotion Strategy, Info Products