Profitable,Target,Marketing,am marketing Profitable Target Marketing: 6 Lessons from Major Le
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Does your business struggle with profitable onlinemarketing? If so, you are not alone. Attracting the rightcustomers to a site and keeping them coming back - whilealso turning a profit - can be a challenge. Consequently,I'm always on the lookout for ways to demonstrate profitableonline strategies.Last night, as I watched the Baseball All Star Home RunDerby and visited Major League Baseball's Web site, itstruck me. The league is doing many things to effectivelyfind and attract targeted Web customers, whilesimultaneously generating revenue.In fact, I noticed numerous lessons from Major LeagueBaseball you can consider to profitably target your owncustomers. Here are six of them:Think Through Your Business ModelsFree information and activities are present, but wellthought out, revenue generating business models are alsoevident.Lesson 1: Make your profit generators stand out.MLB.com has a separate, prominent navigation menu for profitproducing activities - MLB Shop, Tickets, Auctions,Subscriptions - which appears in the upper right on allpages, where potential paying customers cannot miss it.Importantly, each corresponding area of the site is narrowlyfocused on the visitors' interests. For example, the shopsells baseball - and only baseball - items. This is readilyapparent from the slogan "For all things baseball".Lesson 2: Sell subscriptions.The league generates revenue from a variety of eventsubscriptions - live video broadcasts, live audiobroadcasts, archived clips, and fantasy games. This alsohelp open the door for repeat purchases and add-ons.Lesson 3: Include advertisements.Pop-ups and other online advertising are a fact of life onfree-to-user sites. Major League Baseball demonstrates tasteand intelligent implementation with their pop-under,limiting each visitor to a single impression. Banneradvertisements and sponsorships are also apparent.Develop Profit Pulling Marketing TechniquesLesson 4: Segment your visitors.The league uses a "hub and spoke" system, which allowsvisitors to choose their own interests. There is one generalsite (MLB.com), with links to several specialty sites(stlouis.cardinals.mlb.com, etc.).This portal approach helps segment visitors into specificinterest groups. It is a win-win strategy. Visitors findwhat they are looking for and the league can more easilytarget its marketing activities.Lesson 5: Target locally.Each "spoke" off the MLB hub contains local content, whichsegments visitors regionally. The league targets productsand services accordingly.For example, the Cardinals team site includes detailedinformation for Cardinals baseball events, ticket purchasingfor Busch stadium games, and auctions for St. Louis relatedbaseball memorabilia.Lesson 6: Offer tiered products.MLB offers subscription services at many levels. Bypackaging fantasy games into progressively larger bundles,they encourage trial as well as repeat visits. The offeringalso target customers according to interest level andbudget.There you have it - five lessons in profitable targetmarketing from Major League Baseball.Copyright 2003 Bobette Kyle. All rights reserved. Article Tags: Lessons From Major, From Major League, Major League Baseball, Lessons From, From Major, Major League, League Baseball
Profitable,Target,Marketing,am