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Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

The Power of Up-Selling..by Anthony L. Davenport---------------------------------------------Before I get into how Up-Selling can benefit you and your sales, let me answer the question:What is an Up-sell?An up sell is when a customer is ready to order a product,or already has ordered a product from you, then you immediately offer a complimentary product.This is the most common example of a perfect upsell:You go into your local fast food restaurant , (Burger King, McDonalds, etc.) your hungry and want to get something to eat.Your standing there looking at the selection, first you check out the 99c value menu, but it's something about the smellof the frying burgers and fresh French fries that entices youto start looking at the main combos and promotions.You see something, and you think "hey that's a great deal", especially for how hungry you are. Your the next one in line, so you walk up to the cashier ready to buy and say "Combo Number 3 please." And right before the cashier rings you up, s/he kindly ask"would you like to 'Up-Size' that combo for just .59 cents? You think, "Yumm, more of those delicious fresh fries and moretasty soda to drink with my meal, all for just an extra 59 cents."What a bargain, especially since your so hungry.So you kindly say sure, I would like to 'Up-Size' my combo.How many of you have been in this situation? It's a safe bet that almost all of you have...guess what..you had just experienced yet another up-sell..and all youwanted to do was get something to eat ^_^..Ok, Ok, now ...How can you use this method of marketingto benefit Your sales?Well, there are a few ways you can approach this.First, You can offer different versions of your product or service.For instance, lets say your selling an autoresponderservice. Your first version can simply be a free or lowcost web based service--the 'bronze version' Your first version has only one set back, it contains (your)advertisements in each mailing..So you can offer the same web based service with out theadvertisements as an upgrade for only $20/mo more.This could be your 'silver package' Then taking this a step further, you can offer a fully functionallyversion, where the customer would be in complete control as a Domain Based autoresponder.-The ultimate 'Gold version'and you can offer this version for $150 over the 'silver' price.O but you can offer another great up sell to the 'Gold version'by adding lifetime upgrades to the domain based autoresponder,as the 'Platinum Version' and charge say an extra $20 over the 'Gold' Price.Doing this will allow you to up sell both, people who are lookingfor web based service AND the domain based service..A second way you can use the power of up selling to boostyour sales through the roof is simply by placing an entry pop-up at the download page/confirmation pageof a product that a customer has already purchased.An example for you: lets say your selling a Automating Search Engine SubmissionSoftware for $97..When your customer has clicked the order link, filled out their credit card information and clicked the 'submit' button they aretaken to the download/confirmation page.On this page is where you place the entry pop up with a link to a complimentary eBook about 'Search Engine Submission and how to optimize your site to get the #1 ranking.' lets say you sell this ebook for $27 (normal price $47, give them a discount and make them feel valued--because they should be) .What this does for your customer: Offers them a product they can actuallyuse--that compliments their current purchase. Since they already have their credit card out and are in the "buying mode" chances arethey will jump at the chance to own that ebook..So what this does for you is increased your initial $97 sale to a $124 profit.All for simply being a good business person and offering your customermore value and convenience.I really hope you now see how powerful the 'up-sell' is...use it in all your Marketing endeavors and see your sales fly.To your success,Anthony L DavenportPs. With pop-up blockers becoming more andmore available to internetuser, it is also a good idea to put the same offer that you usein the entry pop-up, ON the actually download page/confirmation pageof your customers initial order. This will ensure that no-one missesyour 'up-sell' promotion.---------------Powerful, In-Demand Resell ebooks/software for You to make 100% Pure Profit from each sale!!Plus Cutting Edge Web Applications to keepYou ahead of all the ailments of eMarketing todayGet PAID MONTHLY to build YOUR opt-in email listFr~e 12 Volume eMarketing Success LibraryAnd MORE.... http://www.iczn.com----------------- Article Tags: Domain Based