Top,Reasons,Why,Some,Realtor,W marketing Top 10 Reasons Why Some Realtor Websites Fail
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are you frustrated with your website?I've been there before. Everyday you check your visitorstatistics and every day you see the same poor results. A slowtrickle of visitors, no real leads - it gets pretty painful. The good news is that this problem can be remedied very quickly(and cheaply) with just a few minor tweaks to your website.But first you need to know the problem. Let's take a look at atthe top 10 offenders that can cripple your website's success.1. No TrafficYou must steer a large number of people to your website to besuccessful. One or two visitors a day isn't website traffic -it's a waste of time. Success on the web is a game of numbers -without traffic you have a very low probability of convertingvisitors into clients. Getting 'mucho' traffic to your siteshould be your first priority.2. No ListingsDon't even think about building a website that does not haveMLS listings. Like a boat, a website without MLS listings isjust a hole you throw money into. The #1 reason why peopleuse the Internet to research a home is to read MLS listings. No Listings = no go. Just that simple.3. No Community InformationThe second reason why people use the Internet to search for ahome is to research neighborhoods, schools, shopping andentertainment. Visitors to your website will expect you to givethem a snapshot of their desired community. The first realtorwho gets them this information wil win.4. Not Search Engine FriendlyEighty percent web surfers use search engines to findwebsites that interest them. If your website isn't easy toindex by search engines you will have a very difficult timegetting quality traffic. 5. Old InformationThe carnal sin of the web is to have outdated information onyour site. If you haven't updated your website within the lastthree months - you may be upsetting your visitors. Sites withold listing and community information are quickly bypassed byInternet Homebuyers.6. Poor DesignWhite text on black backgrounds. Yellow on purple. Blinkinglogos. Flashing text. Micro-print. Flavor of the week fonts.All scream unprofessional. Ugly websites get ugly results. 7. No Follow-up You are missing an incredible opportunity if you are allowingyour visitors to exit your website without leaving an emailaddress. Collecting email addresses is The #1 objective foryour website. These addresses are the only chance you have fortransforming cold browsers into hot buyers (and sellers!) 8. Misspellings and Bad GrammarMisspellings spell disaster. I always recommend reading everypage of your website out loud. This way you will hear sentencesthat don't sound right. This is also the best way for catchingwords that your spell checker overlooked.9. Resume Oriented vs. Benefit OrientedSome realtors make the mistake of thinking that their visitorscare more about resumes than listings. Leave your certificationsand job history to your contact page. Make sure listings,community info, and featured properties are front and center. This is what your prospective clients want - give it to them -quickly.10. Never AdvertisedBuild it and they will come is not true on the Web. With over6 billion web pages, your website is just a blip on the radarscreen. Your site will get swallowed alive if it is notactively promoted.Do a quick checkup of your website and see if these 10offenders are hurting your websites success. With some minorchanges you can turn your website into a lean, mean,prospecting machine.
Top,Reasons,Why,Some,Realtor,W