Don,amp,#39,Pretend,Expert,Bec marketing Don't Pretend To Be An Expert - Become One!

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Experts on the internet are created so fast thatmost of us totally discount the title "expert."We watch people log-in online one day... askingquestions about how to create a link in a webpage.A week later, this person has written a bookoffering to share with you his last five years of"experience" from operating a business online. I have actually seen one individual do just this!He's no longer in business on the net since people saw through his pretense ;-)Part of why there's so much mistrust online is thatthere are too many "pretend" experts. These are the people who believe that you should "fake ituntil you make it." Don't let this happen to you.Don't discount the intelligence of your market.Instead, be honest with them and find something ofvalue in your knowledge, experiences, training orRESEARCH.The problem for the beginner is that he sincerelybelieves he cannot be a success unless he comesacross as an expert. He believes that to beaccepted, and to have people buy his products,he has to "talk the talk." This is true to an extent. It would make absolutely no sense for someone to buy a book from you on a topic that youare admittedly totally unqualified to write about.So, for the beginner it would appear to be an unwinnable situation.Believe it or not, the beginner has an advantagethat the old-timer does not have. He sees things through the eyes of a beginner. The old-timer lostthe ability to see things through the eyes of a beginner many years ago. Now he assume far too many things. He takes for granted things that the beginnerreally doesn't understand. That's where the beginnerhas the advantage.One of the most important decisions a person decidingto build a business online has to decide is "what"to build a business around. Far too many look at a niche they think they want to operate in and then they just copy those already in that niche. What theyshould really be doing is looking for holes and unmet needs in that niche and filling them. The old-timer will look right past some of these unmetneeds, simply because of his perspective. This iswhere I think the beginner should focus.When you notice a need for a product, or a betterversion of the product, you need to pay attention.Look real hard to confirm there is enough needfor that product... enough demand, and then ask howyou can fill that need. You should reach one oftwo conclusions. 1) That there is no real demand forthe product and that's why no one is producing it.2) There is sufficient unmet need to support a product and it may makes sense for you to create it.It sometimes makes sense to find an expert to helpyou create this badly needed product.If you have trouble finding an expert in a givenniche that's even better. Since there is no other expert on that topic, it's easier for you to establishyourself as the expert. How? You BECOME the expert.You do the research and hard work necessary tobecome the expert. If everyone else is too lazy toput in the work and become the expert on that topic- that's perfect!Dig up all of the information you can find on thetopic. Do the research. The information may justbe hard to find, or it may be somewhat out of date. Dredge up what you can and begin compiling it into aproduct. If what you find needs updating, find away to update it... find a way.If you simply cannot find the information... if it just isn't available, now you have a real opportunity. You need to track down whoever canhelp you discover or generate this information.In the United States this could be a librarian,or even a congressman. Congressmen have staff memberswho are there to help constituents with problems.Not being able to find information on a giventopic is a "problem." Call and see if your local congressman's staff can point you in theright direction.No matter what topic you're looking for information on, there IS someone who can helpyou. There is someone interested in and probablydoing research on that topic. Your job is to locatethem. They may work in a laboratory or at a university. They may be in retirement but stillvery interested in their old line of work. Yourjob is to locate the information and then packageit for the market. In the process of dredging up hard to findinformation that you need, or noticed a need for,something magically happens. You become the expert.Since you are now the source of information onthat topic, where very little information waspreviously readily available, you become knownas the expert. Since you did so much research,reading and studying the topic... you are nowthe expert. You are not the pretend expert, youare the real expert. You know more about thetopic than almost anyone most people know.I personally have seen many people use justthis route to become recognized experts on atopic. The topics range from how to afford a house, to how to score higher on test, to howto protect yourself from degenerative diseases.Look around you... read the papers... and I amsure you will see many people who have donesimilar things. They validate this path tobecoming an expert. It's a proven path and it'salso a well-known fact that people will pay experts for what they know.Now the road map is unfolded in front of you.You only need to set out to become the expert.In the process something else magical will happen.People will recognize you as a "real" expertbecause pretend experts are fairly easy to seethrough. What are you waiting for? You havehave the road map and only need to get started.