Isn,amp,#39,Anybody,Gonna,Answ marketing Isn't Anybody Gonna Answer That?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
How many times in a day, week, month . . . in your lifetime areyou busy - doing anything - and the phone rings?Out of all those times the phone rings, how many times do youstop what you're doing to answer it?I'll bet it's a lot. 90%? 95%? I don't know for sure but I'mguessing it's up there.I know because I used to stop whatever I was doing to answer it.Didn't matter what I was doing, I would just stop - and answerthe phone.Until one day something dawned on me:I don't HAVE to answer it! It's not required. I can let it ringand let my answering machine get it. After all, that's what it'sdesigned to do.It used to annoy the heck out of my wife when the phone wouldring - right next to me - and I would ignore it (inasmuch as youcan ignore a ringing phone). She would rush for the phone saying"Geez . . . aren't you gonna answer that?". And I'd ask "Why?"And for a long time I wondered why people stop whatever they'redoing and answer their phone.The answer is simple - because we're conditioned to, that's why.Sure, you could argue - Because it could be important; What ifit's my broker with a hot tip; What if it's an emergency.The bottom line is, though, it's all conditioning. Just lookaround you on any given day in any given location. People can'teven leave home without a telephone!Conditioning.I would love to be able to get my readers to just stopwhatever they were doing when my newsletter hits their mailboxand read it from start to finish. Better still, to purchaseproducts I recommend. Wouldn't that be great?Well, we may never be able to achieve that level of conditioning,but there are some things you can do to help stop the conditionedresponse of just deleting your emails before they're read.First and foremost, you must build and earn their trust. Peopleare by and large conditioned to "shoot first - ask questionslater". At least until they get to know and trust you. Buildingtrust takes work and honesty, so keep at it.Next, create a distinctive image - brand yourself. This canbe accomplished in so many ways: A catchy name, a unique productor service, a creative writing style that people enjoy, a logo.Whatever it is, it should make people remember you.Repetition. Advertising to your market on a regular basis.Writing articles and submitting them frequently so that not onlydo new prospects get to know you but so that your regular readersor customers don't forget you. It is imperative, though, toknow when enough turns to too much. The object is to get themto read/buy/recommend your products or whatever your offeringsmay be.Create positive association in your prospects long term memory.Remember, when a prospect is ready to purchase, their decisionis reached by the information retrieved from memory (even impulsepurchases at times are made by a positive association to thatproduct and retrieved from their long term memory at the timeof their purchase).Here's an excercize - see if you can finish the following:"I'd like to buy the world a . . . . . . . ""Sometimes you feel like a nut; . . . . . . . . . . . ""Plop plop fizz fizz, . . . . . . . . . . . . "I'm willing to bet you remembered them just fine. Ask yourselfwhy. Effective advertising - sure. Repetition - you betcha.Name recognition? You remembered them, didn't you? Now we'reconditioned to know exactly which product is referred to evenif only part of the jingles above are heard or read.I'll bet even a few of you went to your fridge to get a Cokeafter reading them . . . ;-)So what does all of this have to do with a ringing telephone?I don't know. But I know this . . . my wife has now beenreconditioned to only answer the phone when she WANTS to. Notbecause it's ringing.So get busy. Condition your market. Make a name for yourself. Article Tags: Gonna Answer
Isn,amp,#39,Anybody,Gonna,Answ