All,Hits,Are,Not,Created,Equal marketing All Hits Are Not Created Equal
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
After all the debate over website design, shopping cartsand credit card processors, every website owner eventuallycomes to the startling realization that they need one morething to survive - website traffic!Without website traffic it's the same as building anexpensive billboard and, instead of placing it alongside abusy highway, you hide it in your basement where nobody cansee it.Upon realizing they need traffic, most website owners runout and start blowing chunks of money and time trying toget "hits" to their sites, but they fail to realize thatall "hits" are not created equal.In their quest to get eyeballs to their websites, mostonline operators don't realize there's a big differencebetween driving "general" traffic to your website anddriving "targeted" traffic. Just getting any traffic is the same technique TVadvertisers use. They flash ads on the screen in front ofpeople who can't afford or don't need the advertisedproduct. Since general advertising can't hit specific targets, theyhit everyone and hope that someone in their target audienceis actually watching at that moment. Spam, banner ads,"safe-lists" and similar traffic techniques fall into this"general" category. "Targeted" traffic is made up of people who are genuinelyinterested in what you have to say or sell online. Thesepeople either share the same interests or have an immediateneed or problem they are trying to solve."Targeted" traffic is best because the people hitting yourwebsite have a much higher likelihood of actually making apurchase. Targeted traffic comes from people followingrecommended links on other sites, typing in relevantkeywords into the search engines, or even reading articlesyou've written on a particular subject and then clickingover to your site for more information.If you don't already know where to find the best sources oftargeted traffic for your website, you will need toexperiment with lots of different sources to find the onesthat bring visitors who give you the most "bang for yourbuck." The fastest way to determine which avenues providethe most targeted traffic is by using an "ad tracker". An"ad tracker" is a simple program, residing on your webserver, that tracks how many visitors your site gets from aparticular source and how many of them purchased. Though it sounds simple, most businesses don't do this!Most businesses can't tell you their visitor to buyerconversion percentage and, therefore, don't know exactlyhow much they can invest in traffic generation and remainprofitable.Whether you pay for your website traffic with cash (pay-per-click search engines, ezine ads), or you pay for itwith the sweat of your brow (article distribution, freesearch engines), you must identify your best and mostprofitable sources of targeted traffic that convert intobuyers, subscribers, or leads. Failure to identify and track where your buyers come fromand then calculate how much they really cost you ultimatelytranslates into failure for your online business. Article Tags: Targeted Traffic
All,Hits,Are,Not,Created,Equal