What,really,works,when,trying, marketing What really works when trying to sell by email?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
I've been online over ten years now. I wrote one of thefirst books on Internet marketing back in 1995. While Istarted as an Internet skeptic, I now make 95% of myincome from email alone. I've used email to sell wellover one million dollars in e-books in the last 3 years.I've also used email to ---- make $175,000 in one year teaching e-classes,-- drive one of my books to the number one best-seller spot at Amazon,-- sell high-ticket, membership-only teleconferences,-- raise $50,000 in one day for e-consulting,-- make $2,000 in less than 12 hours selling an e-book I didn't write,-- make one man a millionaire (with just one email), and-- find the love of my life.So, what have I learned from how to sell by email?1. Long copy sells. Anything sold with a short letter iseither not going to sell or is going to lead people to alonger letter on a website.2. Subject lines that are personal, curious or newsworthywork better than ones that convey a sales message. "FromJoe" will get more people opening my email than "Newsoftware removes wrinkles while you sleep." (Well, THATlatter headline might work, but I just made it up.)3. Margin width is more important than paragraph length. Ikeep my messages to 60 characters a line max. People arereading email on their phones and palmtops. The emailneeds to be visibly attractive on all screens to get read.4. Freebies increase sales. The more people can get for freewhen they buy the main offer, the more they'll buy. Sincethe Internet began as a free service, most users have a"gift culture" mentality hardwired into them. They expectfreebies. It's the old "psychology of the second interest"working triple time online.5. Text rules. HTML in email doesn't work. The vastmajority of users prefer their email in text-only format.6. Repetition works. Repeating the main offer in the emailgets more sales. Far more people skim email than read itword for word. Repeating key points assures the skimmerswill get the message.7. Testimonials sell. I've sent out email that was entirelymade up of endorsements. Real people conveying their ownbenefits encourages real people to part with their money.An example is at http://www.mrfire.com/hypnostories.html8. Hidden selling works better than direct selling. Due toall the spam filters and the amount of spam, period, directselling in email will often be impotent compared to an emailcontaining a story or "teaching tale" that does a soft sell.This is where Hypnotic Writing comes in handy. See aquick example at http://www.mrfire.com/0057.html9. Unusual openings work better than headlines. I'd ratherstart an email with a story already in progress than witha traditional hard-hitting headline. I may weave a headlineinto the body copy later, after I've fully engaged the reader,but not right up front. Headline openings tend to turn off readers. See anexample at http://www.mrfire.com/seedmoney.htmlI struggled to come up with one more point so I could havea "10 tips" article for you. But the truth is, no one knowsfor sure what will work online, and I'm still learning, too.So I'll let *you* supply the missing last insight.Go for it! Article Tags: More People
What,really,works,when,trying,