How,Your,Marketing,Mix,Can,Imp marketing How Your Marketing Mix Can Improve Profit
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Your marketing mix is the combination of promotions,products, places (distribution channels), and prices youchose for your business. Including both short term and longterm strategies improves profitability.Long term strategies build brand/company awareness and givesales revenue a permanent, gradual boost. Short termstrategies create a temporary, immediate revenue boost bygiving buyers an incentive to purchase.By implementing both long and short term strategies, you canattend to immediate sales goals while building your businessreputation and goodwill. Some examples of both types ofstrategies are below.Long Term Marketing StrategiesBranding. General advertisements and other high profileactivities contribute to your company's image. These pointsof contact with your target customer help mold your image,which in turn can create loyalty from your customers.Philanthropy. Donating money, services, and/or time canbuild trust and a positive image for your business.Philanthropy contributes both toward your branding effortsand your company's internal well being.New Product Pipeline. New products in development representyour future sales. If you get feedback from your customersor potential target market then design new products (orchange existing ones) to meet their needs, you are ensuringa demand for your products in the future.Short Term Marketing StrategiesReduced Price Sales. Limited time sales encourage customersto act. You likely have customers intending to buy but havenot "gotten around to it". Holding a sale will give themincentive to purchase.Group Discounts and Offers. Discounts or other offers to aspecific group can help exposure your business to newcustomers, resulting in a sales surge.Pay-Per-Click Search Engines. Pay per click search enginesare another way to become visible to new customers. Use themcarefully, however. Do not bid more per click than theprofit you expect to make from that click.Search EnginesHigh search engine placement can produce both short term andlong term results. Short term, you can gain immediate sales.Long term, results come as potential business partners findyour site.Do not, however, become obsessed with search engineoptimization to the detriment of your other marketingstrategies. Search engine marketing should be one part of amore comprehensive plan. Include other marketing strategiesin your plan to reach additional customers.I do not put a lot of time into search engine optimization -two or three hours a month at the most. Instead, I focus onquality content, which in turn creates strong rankings formy site. This approach has gotten me results with Google -close to 1,000 visitors a week through their free searchengine.Help Creating an Effective Marketing MixMore ideas for creating an effective marketing mix are in myplanning guide. Go here to learn more:http://www.websitemarketingplan.com/bookinformation.htm Article Tags: Short Term, Search Engine
How,Your,Marketing,Mix,Can,Imp