Small,Businesses,Reveal,Romant marketing Small Businesses Reveal Romantic Side to Attract Customers
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Small businesses can make sales soar this Valentines Day just by exhibiting some of Cupids matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that theyve come to the right place to find the perfect Valentines Day gift. Here are six affordable marketing strategies small businesses can use on and offline to hook Valentines Day shoppers. Use The Language of Love -- There are a variety of audiences shopping during Valentines Day. Talk how your customers talk. For example, if your products and services appeal to teens, then you may want to consider using the word like instead of love.Under $20 -- Its imperative you stock items for less than $20. This is the cut-off for impulse shoppers. Anything more than this and your customer may have to think about it. February 14 will be here before you know. Theres not enough time for customers to ponder. Make your customers decision easy and price it right the first time. Whats more, most shoppers are not afraid to spend $20, especially online.Customized Note Cards -- Offer all customers the ability to include a personal note with their gift. Whether youre doing business online or in-person, always make available attractive note cards customers can personalize. Take it a step further and stock at least 10 prewritten love [and like] messages for customers who lack the ability to express themselves. Theyll appreciate your thoughtfulness.Gift Wrapping -- Even if youre selling a simple box of chocolates, receiving a wrapped gift makes the recipient feel more cherished. Shell think warm thoughts such as, Oh .he took the extra time to wrap it. Thats why I love him. Ultimately, shell love the gift and this will increase your chances of your customer returning to your store or Web site to purchase her birthday, anniversary, Im Sorry and holiday presents!Create a Mood -- Its Valentines Day. Even if you sell wood for a living, remember to build-in a mood of romance throughout your customers shopping experience. Try hanging red streamers over rafters, displaying complimentary chocolates at the counter alongside your Valentines Day special offer POP, or a simple Web site page boarder with connected hearts. For lucky business owners with roadside signs, try using red light bulbs and wrapping the sign with an enormous heart or cupid. Passersby will get the hint that you have some great Valentines Day gifts inside.Provide Variety -- Its important to position at least one of your existing products and services as a great Valentines Day present. For example, lets say youre a restaurant. Rather than just advertise your restaurant as a place to take your lover for Valentines Day, instead, sell a premium-priced packaged dinner. For example, Now accepting reservations for Valentines Day. Spend the evening with Chef Thomas as he prepares a private menu, created exclusively for our Valentines Day clientele. Youll also receive a complimentary bottle of champagne and passed hors d'oeuvres. Join us and only 30 other guests. Elegantly priced at $229 per couple.
Small,Businesses,Reveal,Romant