Are,You,Pelican,Marketer,amp,# marketing Are You A Pelican Marketer?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Watching the pelicans catch fish near my housereminded me of how some online marketersbehave. These pelicans fly high over the waterwhere the unknowing fish don't notice them.The pelicans spot a big fish and dive athigh speed into the water. A few seconds laterthe pelican surfaces and gulps down the fish.There's only one problem with the way thisparticular species of pelican fishes. Their method eventually leads to their demise. Yousee, as the pelican dives into the water at highspeed, intensely focusing on the target fish, he is damaging his eyes. Eventually, thesepelicans go blind, then they starve to death.There are other water bird that slowly swimalong, and when then spot a fish, they dive forit and seem to have just as much success asthe pelicans at getting a meal. Their tried andtrue method provides them with a nice meal too. Swimming along looking for fish ratherthan flying above the water has other hazards,but they don't blind themselves in the processof getting a meal!Many online marketers, are "pelican marketers."They fly high above the market place looking for an unaware victim or prospect. Then theyswoop down forcefully and offer them a product or service that the marketer really doesn't even believe in. He eats that day,he makes a profit. However, in the processhe often destroys all possibilities of repeatsales. He burns the bridge to future business,in effect "putting out his own eyes."The non-pelican marketer knows that to enjoya steady lifetime of fish, he needs to do 2 things:1) He needs to make sure he offers his customersand prospects things that will really improve theirlives. He needs to serve the customer rather thanusing him.2) He needs to develop a marketing system, orplan that isn't centered around one-shot sales. Instead,he needs to develop a line of products that providehim with a steady stream of orders from the samecustomers. How do you do this? You developa stream of products that all solve your target market's problems. Using pelican marketing - not developing long-termrelationships with your customers, means that youmust constantly search for new customers. For long-term business success, it's much more profitableto focus most of your energy on serving existing customers. Then instead of seeking new customerfull-time, you spend a small portion of your timeprospecting. The majority of your customers willcome from repeat business and referrals from yourhappy existing customers.Examine your marketing efforts today. Ask yourselfif you're a pelican marketer. If you are, open your eyes to the fact that this will likely lead to your ultimatedemise. This is a fact of life for the pelican marketer.This is a fact of life for the pelican. The only reallyold pelicans I ever see are those that hang aroundfishing piers receiving handouts from sympatheticfishermen.
Are,You,Pelican,Marketer,amp,#