Killer,Steps,Targeted,Sales,Fr marketing 4 Killer Steps To A Targeted Sales Frenzy
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
4 Killer Steps To A Targeted Sales FrenzyCopyright [C] 2002 Shahnaz Rauf, www.snzeport.com Target Your Customers. Yes zero down and pinpointwith accuracy. Grab them.Have you noticed how a particular combination ofshops always tend to cluster together, usuallywithin easy access of a major consumer center. Sayyou will have a grocery store right next to a bakeshop, a hair saloon, maybe a pizza parlour or evenan ice cream corner, a toy store etc. Simple theyare all feeding off one another. Their customersare usually the same set of people. Say you go forgroceries [a basic need], then your kid startshankering after a toy. OK lets get her one. Oopsit is lunch time. How about a pizza n ice cream?On the web, if you are just starting out, it isa good practice to lurk in the forums, find a needand then slap them with it. This usually works forinfo products and software. But what if you alreadyhave a product/ service that you want to marketonline. Say you are selling jackets or homeinsurance. You need to go where your customers are.Now how do you find your customers. How do you gethighly targeted traffic to your website? Of coursethe conventional techniques of pay per clickadvertising do work but can be a real drain on yourpurse strings or even your brain- and may not giveyou the amount of exposure you desire.Here are 4 do-able steps that can immediately takeyour sales to the next dimension:1. Profile your target customer:Develop a profile of your end consumer. Thisinformation alone can identify your market.- Who is the end user of your product (Kids, adults,men, women, elderly, sick, newly married etc)?- Who will most likely make/ instigate the buyingdecision [ Parents, caregivers, school teachers,employers, brides, etc]?- Which financial category, geographical /culturalregion / heritage does your customer belong to?- Whats the basic lifestyle of your customer?2. Brain Storm for Keywords: Use your customers profile to Come up with allpossible keywords and keyword combinations yourprospective customers could use to reach you. Sayif you are selling home insurance, besides theobvious, your keywords could also include realtors;estate planners, wedding planning sites; home loans;liquidators, mortgage etc...[ here your prospectiveclient is anyone who owns a home, is most likely tobuy one or dispose one]. You can automate thisprocess using the services of www.goodkeywords.comor www.wordtracker.com.3. Target with laser precision: Next go to www.google.com, use each of your keywordson the search engines to find the relevant sites.Here you can get as specific as you want. Say topinpoint customers in your geographical region or byparticular language, just use the "advanced search"option or scroll down to the bottom of the searchresults page and use the "Search Within results"option. You may repeat this procedure on othermajor search engines too.4. Check And Advertise:Visit all the targeted sites and join the mailinglists. Watch a few issues closely to get the hang ofit. Then:- Take out top and solo ads in the most relevant ones.- Submit highly targeted and focused articles whereaccepted.- Swap Ads where applicable.- Propose a joint venture to partner in your affiliateprogram.- Ask for a link exchange.- Sponsor some event on the dead on target sites/ezines.Just a few hours of meticulous research could workwonders for you. You will save by eliminating theuntargeted ad expenses; and profit tremendously withmaximum returns on your advertising efforts for a longtime to come. So get smart. Target your customers.------------------------------------------------------Shahnaz Rauf is The Editor of The Monster Twister aNewsletter helping ordinary web owners achieveextraordinary heights without losing their shirts.To Subscribemailto:[email protected] visit her website athttp://www.snzeport.com/research.htm----------------------------------------------------
Killer,Steps,Targeted,Sales,Fr