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Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
When we are marketing ourselves, we sometimes forget about howmuch we know and who might be interested in learning from us.We tend to focus on the same methods, markets and style we havealways used - and we tend to always get the same results.An investment advisor, Tim had spent 15 years in the financialinvestment field and was doing pretty well for himself.Although he was pleased with his income and had always takenan aggressive approach to marketing, he knew he could promotehis services better.In addition to his monthly newsletter that he mailed to clientswhich highlighted changes in the market, tips for specificfinancial goals, hot picks, reminders about how often toevaluate your financial portfolio, etc. he decided to approachhis local cable company about hosting a show called"Investment Insights." The cable company thought it was agreat idea and aired it on the local access channel.Tim was surprised at how many current clients saw the show andhow many new clients he picked up from people who had seen itit and liked what they heard. He found this was a great mediumwhich allowed him to not only share his expertise, but sharehis personality with prospective clients. This has always beena stumbling block for many financial advisors as trust andcredibility are major issues when picking someone to manageyour investments. Tim found that the people who called hisoffice for free reports or other resources he mentioned on hisshow did not need to be convinced or courted as long becausethey felt that they already knew him. He was able to turn theminto clients much quicker.Because of the cable access show, Tim has been asked to bea guest on several radio shows (some national) and to writean ongoing "Investment Insights" column for the local paper.He's become the town's investment guy. Everyone knows whohe is, what he does and how to reach him. The best part, hehas not spent any money on advertising. He has invested manyhours, but hasn't had to open his check book once to become Bigin his community.What can you do to Think Big in your community or industry?Maybe you could:*Offer free white papers*Host a cable show*Host a radio show*Hold a seminarThinking Big can make you big! Just ask Tim.
Think,Big,When,are,marketing,o