What,amp,#39,Working,Not,#63,W marketing What's Working, What's Not?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
What needs a boost in your business? Do you want to sell morebooks or products? Need more new clients? Needmore ezine subscribers? More Web visitors?Perhaps you need to change your focus. If your promotionapproaches are time consuming, aimed at too many groups, andnot bringing in great sales, you may be spread too thin.A client I'll call Joan came to me with her promotion challenge.After spending a lot of time writing and marketing her book, shestarted to lose coaching clients. Some left because their workwas completed, yet replacements didn't come.We set up a strategy session. Her goal? To replenish herlowered income with 5 new coaching clients. Here is an exampleof intention and attention.The strategies?One. Traditional Marketing Strategy:Joan was missing social interaction outside the office. Whileshe put out a great ezine, where were the smilesand social life? For balance, she planned to attend a fewnetworking events each month. While they take time, they arenecessary to balance her life.A seminar and teleclass leader in the past, Joan also decided tooffer in-house seminars again.Joan's success?I advised her to use her ezine to get the word out about herupcoming local seminars and teleclasses. Within two weeks aftersending out her ezine (online marketing), she received severalsign-ups for her upcoming seminar (traditional). Whilenetworking, she coached someone on the spot, and got anew client!Traditional marketing combined with online are a great marriage.Two. online Marketing StrategyWhile Joan put out a quality ezine each month, she needed tomake it more commercial--to include a blurb or testimonial abouther new book, and to announce her seminars and teleclasses. Ifyou don't let people know what you can do for them, how willthey buy?Other marketing advice?1. Create a coaching sales letter to send by email as wellas put up on a Web site. Put in writing the benefits of yourservice. Include features such as what a session looks like. Howwill you change your client or customer's life? Bring them moremoney, time, clarity, more intimacy? Ask yourself what is themajor problem you solve for them? Your answer is the benefit.Inform people of the details, so they can decide to buy. In thedark, they will slip away.2. Create an online promotion exchange letter to send to all thepeople you meet online who may be willing to network withyou. Offer your link write up, short book blurbs, tips, ezineads, and articles. If an ad, offer a 3-4 month exchange for betterresults. Keep a special list to mail to every few months.3. Write many more articles to circulate online. Thousands, evenhundreds of thousands of your targeted market will see themeach day you submit. They will notice your free ezine or otherfree offer in your signature box. Your ezine subscriptions willincrease 7-20 a day, depending on your topic.Take one topic from your longer book and retool it into a shortarticle. You have endless material in your files, so you don't haveto reinvent the wheel.With intention to increase her coaching clients, Joan added herattention. She took action to meet more people as well as tocontinue writing new articles to circulate online. It's a good ideato pay attention to what's working and what's not. Article Tags: Coaching Clients
What,amp,#39,Working,Not,#63,W