Follow,Your,Visitors,amp,Maxim marketing Follow Up On Your Visitors & Maximize Your Sales

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Follow Up On Your Visitors & Maximize Your SalesCopyright 2002 lessworkmoremoney.com By Armand Melanson You know the annoying popup windows that show up when youarrive or leave many websites? They offer a freesubscription to a newsletter or a free eBook in return foryour name & email. Those popups are responsible for up to75% of the income generated by most web sellers. Let me explain how: Let's say you've got a site sellinghome security products. Even if you have targeted traffic &powerful marketing copy, you won't likely sell to more than2 out of every 100 1st time visitors. That's a conversionrate of 2%. That means that 98% of your visitors did notbuy - unless you do something about it, you will never hearfrom them again. Instead of letting them walk away forever, you offer them asubscription to a newsletter filled with helpful info onhome security topics. You will likely capture the name &email address of 10%-20% of 1st time visitors this way.These 10%-20% of 1st time visitors are the most valuablesource of income you will have because a good number ofthem will actually buy one or more of your products in thefuture. Once you have them on your e-mailing list, you will send outhelpful emails at regular intervals. These emails willbuild trust between you & the prospects and give them agood feeling about who you are. They will personalize you &make buying easy because you have built the credibilitythat often prevents 1st time visitors from buying. Of course, you need to provide legitimate value in yournewsletter. But you're an expert in home security, so youcan probably bang off several helpful articles in a fewhours. Over the course of the next few weeks, your newsletterswill include subtle reminders about the great products youare selling & may even offer special discounts tosubscribers only. It may take up to 7 contacts between you& your prospects before they buy. So let's do the math. Assuming you get 4000 uniquevisitors/month, your product sells for $30 and you convert2% of your traffic: NO NEWSLETTER 2% of 4000 visitors = 80 buyers 80 buyers x $30 = $2400 in sales ===>TOTAL SALES = $2400<=== WITH NEWSLETTER 2% of 4000 = 80 buyers 80 buyers x $30 = $2400 in sales AND 15% of 4000 = 600 email subscribers 15% buy within 1 month ( 600 x 15% = 90) So 90 buyers + 80 buyers is 170 buyers 170 buyers x $30 = $5100 in sales ===>TOTAL SALES = $5100<=== Sales doubled simply by spending a few hours writinghelpful articles on a topic you know plenty about. Even ifyou didn't know anything about a particular subject related to what you are selling, you could quickly learneverything there is to know about it on the Internet. Thenyou strip it down to a few short newsletters. Anyone can doit. And we haven't even talked about the lifetime value ofthese extra buyers - a portion of them will be repeat buyers whose repeat purchases will dwarf the sales revenue you get from the initial sales. All of this because they subscribed to a simple newsletter. The technical side of running an opt-in email newsletter ispretty straight forward. There is common JavaScript tohave the popup appear when your site loads, as well as create the cookie which will be used to prevent re-poppingup during the same visit. When your visitor submits the form data, they are addedto your email list database. Since most web startupsdon't have a dedicated programmer guy, you shouldoutsource the management of your mail list to someone else. Several companies offer newsletter management services forunder $20/month. http://freeautobot.com/http://www.getresponse.com/http://www.aweber.com/http://www.postmasteronline.com/http://rapidreply.net/ The newsletter management software is really a beefed upautoresponder that automates the subscribe, un-subscribeand mailout process. These autoresponders can be setup in atimed series so that an email goes out at the time ofsubscription, then another goes out 15 days later, and soon. Once the process is in place, it is completely automated.All you have to do is post the newsletter articles to theautoresponder software, and watch your subscriber base and your sales grow. ----------------------------------------------------ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles youcan re-use, visit him at http://lessworkmoremoney.com ---------------------------------------------------- Article Tags: Visitors Maximize, Time Visitors