you,can,amp,#39,beat,#63,the,p marketing If you can't beat em?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). Now at $107 a pop most marketers would have been thrilled (you do the math - $1,070 for 8 hrs work).Guess what? We turned down every order! Why, you may be asking? Here's why - the product they were advertising was in direct competition with our Ultimate Marketers Resource service! (http://success.goldbar.net) If any of you think we are crazy to turn away almost $1,100 dollars, we are not surprised. As a matter of fact you are probably as confused as the advertisers we spurned.So let's explain our thinking.We don't believe in running ads for competitors!Simple as that.Business is about trying to survive and beat back your competition, not help them to beat you! Unfortunately, this is not something that most internet marketers understand. You see, internet marketing is a pseudo business for many. Quite a few internet marketers have never been involved in an offline business and as such, they simply jump on the wagon of anything that will make them a dollar (even if it is a competitive service). The common reasoning that we hear for this all the time is, well - all marketing services are competitive in one form or another so you might as well make a buck.That is CRAZY!Let me ask you something: Have you ever seen any traditional business advertise for their competitors? Does Pepsi run ads for Coke and say "Oh well, you gotta drink soda right?". Does Philip Morris advertise for RJ Reynolds?Does Kelloggs advertise for General Mills?No.Listen, many internet marketers are not the most serious of people. Many of them do this as a spare time job and even more are so completely focused on money that they see nothing wrong with promoting EVERY opportunity under the sun regardless of whether it is a quality, let alone competing, product.We know of some marketers who after spending a ton of money to acquire a service are now planning to take part in a multilevel business opportunity that will compete directly with their service.Don't they realize that by advertising or promoting your competitors, you actually cheapen your own service or worse yet convey the impression to your customers that you dont have confidence in your own products! It just doesnt make sense. But it doesn't surprise us either. We do this fulltime. It is our business and we run it as one. Even if this were a part time venture for us, we still would run this as a serious business. That's just the way we are.So if you think your competition is your friend or you think that there is nothing wrong with promoting something as long as it makes you money we wish you luck. On the other hand, if you are ready to take on your competition, have studied them and have crafted a unique selling proposition to stand apart from them, we salute you! You will be in it for the long haul. Article Tags: Internet Marketers
you,can,amp,#39,beat,#63,the,p