Client,Potion,Number,amp,#40,W marketing Client Potion Number 9 (Or, 9 Ways to Attract Only

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

The more I stay in the Internet marketing industry, the moreI realize that running a business isn't really verydifferent from dating: - First you try to attract a lot of different people. - Then you convince them to enter into a relationship with you. - And finally you nourish those relationships which you know will grow stronger and last longer... maybe even go on forever.As business owners, of course, we have the chance to stay inas many long-term relationships as we choose -- somethingthat could be disastrous in romantic dating.But whether it's for business or for pleasure, there's acommon rule of thumb that could determine your swiftsuccess:If you attract ONLY the people you know you'll love, thendealing with them (on a long term basis) wouldn't feel likework at all!Although there's no magic potion that will guarantee youthis kind of consistent result (yet!), here are 9 strategiesYOU CAN DO NOW to find those clients you can almost callyour "soul mates:"3 Ways to Find Mr. & Ms. Right, Inc.-------------------------------------In the same way that random bar hopping often never resultsin meaningful liaisons, a poorly-planned marketing campaignwill also produce nothing but expenses & frustrations.So take the time to thoroughly discover your idealcustomer's age, gender, social habits and favorite hobbies-- then make sure they'll notice you just as they'repassing through.1) MAKE WAVES IN MESSAGE BOARDS....Especially in those online forums that cater to yourideal client's industry & needs.Although both chat rooms and message boards are great venuesfor meeting people with common interests, message boards aremore often used as real sources of information, and can helpyou establish your authority & availability in yourspecialized field.2) PULL OUT THE PERSONALS Ads have always worked in bringing people together, and thisis equally true both for personal and business ads.Again, keep a clear enough picture of your ideal client'sprofile & mindset, and target your ads well so they'll findwhat they're looking for in YOU.3) GET HIT ON WITH TARGETED TRAFFICAnother option, of course, is to find a way to accuratelypredict all the web sites & pages that your ideal clientwould normally visit in any given day.......and actually position yourself right beside those pages,so all you have to do is wait for your ideal client tonotice you, come over, and say "Hi. Haven't I seen yousomewhere before?"You think this is "impossible," that NO SERVICE couldpossibly do this?Well, it IS possible and it's already BEING DONE. And ifyou don't believe me (or if you just want to find out more)you can visit my site at www.Guaranteed-Hits.Com for actualdemonstrations & details. =)3 Ways to Send The Right Signals--------------------------------So let's assume you've now found a way to be in the rightplace, at the right time, face to face with the right kindof prospective client.Now how do you convince Mr. Right Client that you are Ms.Right Merchant, offering just the perfect (and right!)product?4) WATCH YOUR WORDSWords are the cornerstone of every form of internetmarketing, and if you make them powerful enough, they'llhave the potential to impact billions of surfers worldwide!So choose your words carefully and use them wisely, makingsure each one will endear your client to you.5) EVALUATE YOUR IMAGEIn the movie "Blast From the Past," lead character AdamWebber wanted to go girl-hunting in a nightclub, but hisfriend Eve quickly explained that he couldn't approach justany girl. Because based on the way each one dressed, woremake-up, or even talked & moved, anyone could easily seewhat kind of women they were, "And for you I think we shouldgo for someone 'sweet.'"In dating this is called "making an impression." Inmarketing it's considered "creating a perception."And in business, perception is almost as good as reality.Because your company/product/service is only as good as yourcustomer/prospect THINKS it is.So look at your website, logo, business cards & othermaterials, and determine the kind of perception they'recreating for your clients. Because these are also thethings that will determine the kind of clients who will cometo YOU.6) BE YOURSELFSince we're also looking forward to turning these clientinteractions into long-term relationships, then it's alsobest to follow that age old advice our mothers used to give:"Be yourself."Because no matter how witty/funny/sophisticated you'd liketo make yourself out to be, if these characteristics don'tcome easily to you, then you'd only be wasting A LOT ofenergy trying to convince others that they do.3 Tips For Going Steady-----------------------So you've aroused their interest, they've visited yourwebsite, and they've even bought an item or two.What do you do now to make sure they keep coming back, andactually enjoy doing more business with you?7) KEYS TO YOUR APARTMENTYour website is your apartment, and this is where you'd likethem to spend more of their precious online time.So show them reasons to come back, give them uniqueusernames & passwords so they can come & go as they please,and remember exactly the kinds of products they'd reallylike to see.This is the kind of personalized service that makes eachclient feel unique, and they'd be more likely to rememberyour business because you remember them so well.8) CARDS & CANDY"Cards" are the things you use to keep in touch with yourclients (ezines, newsletters, email reminders), and "candy"is anything useful you can give to them for free.Although these tokens seem small and easy to overlook, theyare what actually keep any relationship healthy & dynamic(and I'm sure even the wives and girlfriends out there wouldagree!).9) SPECIAL DAYS & ANNIVERSARIESFinally, don't forget to celebrate your anniversaries, oryour special business days.These could be regular end-of-month inventory sales,mid-year special discounts, and unique holiday give-aways.If you keep them regular enough for clients to save up forand look forward to, they'll most likely do their part tomake these days special for you, too. While it may be true that there are no hard-and-fast rulesfor perfect client relationships -- or for romantic ones,for that matter -- knowing these useful guidelines willalways help.......especially when you want to find those clients who'llstay for keeps. © Tatiana Velitchkov