You,amp,#39,Got,The,Insane,Tra marketing You've Got The 'Insane' Traffic, But
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
"What is the best form of promotion?" If only I had a dollar forevery time I'd been asked that question, I could retire and not haveto worry about it!It seems everything these days is all about driving insane traffic toyour site, getting massive hits, and blowing the bearings off your hitcounter!Actually, I'm still not sure why anyone would want 'insane' trafficanyway, but that's another story.Let me ask you this, however. Instead of focusing SO much ongetting NEW traffic to your site, why not do your best to alsoRETAIN contact with your visitors?Search engine positioning, buying guaranteed hits, purchasing ezineclassifieds, and other forms of promotion are not cheap! So,doesn't it make sense to get the most out of each and every visitorthose efforts produce?I'm sure that makes sense to you, but how do you do it?You can offer free services, ebooks, and auto responder courses,and these are great, but if you think about it, they aren't really thatlong term, are they?So, what tool can you use to retain REPEAT contact with visitorsto your site over an indefinite period of time?Now pay attention, here. There are many people missing the boatcompletely on this subject. It's one of those simple yet complicatedanswers.Simply put, you need to publish an ezine.Now, for the more complicated side of that answer. There arealready 4.2 billion ezines floating around the Internet. Well, ok,maybe there aren't that many, but sometimes it seems like it. Sohow is it that offering 'yet another' ezine is going to get youanywhere?Ok, ready? This is one of those simple yet profound gems ofInternet truth that should ring bells all over inside the 'yes, he'sright!' section of your brain.DON'T be 'just another' ezine!The trick to the whole thing is that you've got to be unique in somemanner. Feature unique topics, a different style, run rewardingcontests, provide useful resources, give away great freebies, focuson topics your target market will be interested in, and MOSTimportantly, SHOW your site's visitors WHY they will benefit froma subscription to your ezine.Offer bonuses for subscribing and encourage your subscribers tostick around by keeping the benefits coming.Now, you may be thinking that all sounds great, but it might not bethat easy to pull off. In fact, it's not. However, think of theawesome benefits to be gleaned by FOCUSING all of your otherpromotional efforts around your ezine.Your promotional efforts become more effective when you canRETAIN contact with the visitors that come to your site.You'll increase your chances of getting repeat and secondary sales.You'll build longer lasting business relationships.You'll increase the value of your business.You'll increase the 'presence' of your business on the Internet andyour credibility.Not too mention the possibility of bringing in additional revenuethrough selling advertising spots in your ezine, and NO you don'thave to build that big of a list before you can start to make adsales. You just have to be creative.And there's the key to the whole thing -- CREATIVITY.If you think about it, I'm certain you can find your own niche thatfits in with your business goals and make it work. You've alreadygot ideas as to why your business is different, unique, and beneficialto your customers, right? Are you telling me you can't extend thosethoughts into an ezine in order to receive all the benefits?Ezines are essentially the hub of Internet marketing. They are opt-in, not pop under. They are delivered directly to readers, notranked in a listing with hundreds of others. Plus, they give you theopportunity for repeat advertising without repeat expense.Centering your promotional efforts around your ezine as well asyour site will bring you more rewards. I'm sure of it. Give it somethought and see where it takes you. I wish you the best.-----------------------------------------------------------------Written by Joe Bingham of the NetPlay Newsletterhttp://www.netplaynewsletters.comGet Quality Resources on starting or improving your own ezinefrom proven professionals with extensive experience in the area.Or learn a Guaranteed way to dramatically Increase yoursubscriber list. Visit Opt-In Frenzy at:http://www.netplaynewsletters.com/optinfrenzy.html------------------------------------------------------------------
You,amp,#39,Got,The,Insane,Tra