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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Anyone who has ever succeeded in doing business on the Internethas discovered the importance of finding their niche market.Finding your niche market means discovering which product orservice to sell, and then locating the people that are interestedin buying it. While finding your niche may be difficult atfirst, once you've found it and established a loyal base ofcustomers, you're definitely on your way to success.Much of the difficulty in finding your niche market comes fromtrying to find a niche that isn't already flooded withcompetitors. They key is to find an area that has customersready to be served, who aren't already being served by hundredsof others.You may think that you have to offer run-of-the-mill products toattract a decent number of customers, but that's not really true.Each person is different from the next, and each has his or herown specific needs and interests. If you can find a need orinterest that lots of people share, no matter how strange itseems, you can find your niche.As I'm sure you're aware, there are dozens of Internet stores outthere offering general merchandise, gifts, etc. Most of thesestores offer good products at decent prices, sure, but they'reall over the place. There are simply too many of them for asmall company just starting out to find a real niche. To besuccessful, you have to be different enough that a ton of otherpeople aren't selling the same thing, but "normal" enough to finda relatively broad customer base.For example, when I started my mask retailing site, I had doneenough homework to know that there was a market for a site thatsold masks, and masks only. Now, I'm not just talking about yourtypical Halloween and kids' masks. I offer those, too, but Ialso offer everything from dust and gas masks to decorative,collector, African, sports, feather, butterfly, animal, and evenIndonesian masks. From my research, I knew there were surprisingnumbers of people out there that collect masks, and even biggernumbers of people who love owning a few just for kicks. Istarted out with a limited selection, but with demand my sitehas grown to offer over 450 different masks, both wearable anddecorative.This may seem like a very specific niche, and perhaps it is.However, even if you fill a very specific need, you can still besuccessful, as long as there are plenty of people with thatcommon interest. Do some research, browse the net, and see ifyou can't carve out a niche for yourself. Article Tags: Niche Market
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