Monetizing,Company,amp,#39,Web marketing Monetizing a Company's Web Site

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Copyright 2002 (c) Dave Hertner, All rights Reserved.Permission is granted to electronically reprint the followingarticle, in your publication, e-book or web site, as long asthere are no changes made to the copyright info and theresource box is included with the article.Please contact the author at:mailto:[email protected] if this article is used. Please include publication locationinformation.=====================Begin Article Here====================="Monetizing a Company's Web Site"by Dave Hertner© Copyright 2002All Rights ReservedDo you know that most corporate web sites make NO money forthe companies that own them? They simply set up this elaboratewhiz-bang site that is intended to provide information tothe public about the products or services they offer.What a bunch of phooey!!A web site should not exist if its sole purpose is anythingother than to make money for the entity that owns it.I don't know whether or not you noticed or not but for methere were costs involved in the creation and maintenance ofmy web site.I work for a large company that receives about 35,000 visitsto its website per year. They have a web master who getspaid about $50,000 per year and he does a beautiful job inmaintaining a beautiful web site. This translates into acost of $1.43 per visit. How long would you and I last inbusiness if we had to pay $1.43 to each person who visitedour site?One day I went to the president of the company and asked himhow much the web site was earning the firm. He just sort ofblinked. "The web site isn't a revenue generator" he said. Iasked him if he knew what an 'Unrealized Asset' was. I got ablank stare and 'a you are starting to waste my time' look.This is a VERY common occurrence!! You would think that inthis day in age the people running these large companieswould be utilizing every mechanism within the company togenerate additional revenue. This is just not the case.Here is an OPPORTUNITY!!! Take note please!! If you haveeven modest skill with the computer you will be able to gointo a company and turn their web site into a revenuegenerator.Here are the steps:1. Look through your local phone book and target the mediumsize businesses. Businesses where you cannot buy theirproducts either through retail or wholesale channels arebest.2. Visit their web sites and find out whether they have anyadvertising or buttons that link you off to areas where youcan make purchases. If not you have yourself what I call a'Dead Site".3. Your next move is to call the company and ask for the WebMaster. Ask this person whether he/she thinks that themanagement/owner would like to generate additional non-coreproduct revenue. If the answer is yes you make anappointment to meet the Web Master and his/her boss as soonas possible.4. You will need to work out a compensation agreement withthe company that may be a flat fee coming out of revenuegenerated or it could be a percentage of the total grossrevenue generated as a result of your efforts.5. The next step is to monetize the site through the use ofan Affiliate Program Manager. This is a NO cost process thatplaces advertising and links into sites that paycommissions. There are some very good firms out there thathave the whole process down to a science.http://www.commissionjunction.com is one such company thatcan accomplish this for you.6. The last part of the puzzle is to do some promotion ofthe site. This can be accomplished by putting out a pressrelease or by writing an article about the company andsubmitting it to a trade publication. You should stateclearly that the web site is new and improved and that itnow offers much more to the visitor than simply informationabout the company. You want to create an experience forthose who visit the site.There are thousands of companies out there that have no ideathat their web site can make a respectable income. You needto show them that the traffic currently visiting the sitecan be grown and that monetizing the web site will make animpact on the bottom line.To Your Wealth!!!Dave Hertner_____________________________________________________________5 Millionaire Information Marketers Teach You How They Pull$10,000 Or More A Month! FREE Report shows you how and tellswho these "Super" Marketers are and how they can help you reach your dreams! Your FREE information packed report is at: http://www.cyberwealth-institute.com_____________________________________________________________