Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
by Karon Thackston © 2002http://www.ktamarketing.com So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we dont often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad project, including how she consistently earns 24% in profits.KARON: Hi Diane! Thanks for letting me bend your ear a bit.DIANE: No problem, Karon. Anytime :)KARON: This last promotion paid off immediately for you. I know, because you emailed me right after its launch to tell me what wonderful success youd had. Let me ask you about what you did, OK?DIANE: Sure! What would you like to know?KARON: What product were you promoting?DIANE: MarketersDream.com. It offers guaranteed traffic (and let me say that it is truly targeted) for Web sites.KARON: Sounds very interesting! So, was this an initial launch?DIANE: Yes.KARON: And what audience were you trying to reach?DIANE: Online business owners and entrepreneurs who have products/services for sale.KARON: What mediums did you choose to reach this audience? DIANE: Only ezine solo ads. Thats it!KARON: How could you be sure you would reach those you wanted to reach?DIANE: Prior use -- I have my small "secret" list of proven lists .... plus my own. :o)KARON: Now, I cant let you get away with that, Diane! Come on fess up!DIANE: OK, OK ... I will divulge a couple --- can't reveal all my secrets, though. :o)My own newsletter:http://www.ProBizTips.comKris Stringer's EzineHitshttp://www.ezinehits.com/ad-rates.htmBob Silber's Web Head Central Newshttp://www.whcnews.com/ezineads.htmlKARON: And these work for you over and over again?DIANE: Oh yes!!KARON: How many ads did you run?DIANE: Nine total.KARON: What total circulation did you reach?DIANE: Over 200,000.KARON: And how much did the total campaign cost you?DIANE: The total cost of all ezine solos was approximately $900.KARON: Thats a pretty hefty sum, Diane! You must have been very sure this would work.DIANE: Well, it has worked before on other products over and over again, so I had no doubts that it would pull for me again. KARON: OK we have the general info, but now lets get to the how and why questions. How did you track the results?DIANE: I used a Lightning Track script. NOTE: This is a heavy-duty script that requires some high-end system requirements. If you do not have the programming experience to use Lightning Track, you might also do a search on your favorite engine for free ad tracking system or the like.KARON: How much did you make from this promotion?DIANE: Approximately $4000.KARON: WOW! Thats about 24% ROI, Diane. Thats great!!DIANE: Yeah I was pretty pleased.KARON: Are these typical" results? I mean, you said you do this consistently, but is the ROI always around 24% or higher?DIANE: While this was typical, the results were a little higher than I expected.KARON: Now, tell me about the copy you used. DIANE: Ill do better than that Ill SHOW it to you:SUBJECT: In 5 Minutes Time Your Traffic Will Increase By 50% Minimum!Hello,