How,Market,Your,Business,With, marketing How To Market Your Business With Email

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Email marketing has become a favored method of reachingconsumers among U.S. businesses. In a survey by the DirectMarketing Association, two-thirds of companies say their salesincreased in 2001 because of email marketing, and sixty-threepercent credit email as the most effective way to retaincustomers.This isn't so surprising given that email is the most popularactivity among Internet users. This popularity, coupled withemail's cost-effectiveness as a marketing vehicle, make itan important customer acquisition and retention tool.Before looking at the various ways you can use email marketing,let's examine how to make your campaigns more effective. Likeother marketing methods, when using email you should payattention to some basic rules of engagement. 1. Target Your MessagePut your messages in front of people who are most likely tohave an interest in your product or service. Know who yourproduct or service will benefit and where these people canbe found. 2. Offer ValueWhen people visit you by way of your promotions, create anenvironment of value which puts your visitors in a buying mode.That is... offer irresistible benefits, make it effortless forpeople to see the benefits, create an urgency in people to getthe benefits from your product, and make it easy to buy thebenefits (your product or service). 3. Use RepetitionAn integral part of successful marketing is your visibility infront of potential buyers. Therefore, it's important to realizethe necessity of putting your message in front of peoplerepeatedly. 4. Track Your Marketing ResultsAnother important consideration is the performance of yourpromotions. Tracking allows you to test your promotions and zeroin on things that work. Here some ways to evaluate the resultsof your marketing efforts:==> URL TrackingOne of the easiest ways to track responses to your promotionsis to code your URL. Simply add a special code at the end ofyour link and then look at your log files to view clickthroughs.You can use any code you like following the question mark. Thecoding will look similar to this:http://www.yourdomain.com/?advert1 ==> CGI TrackingUsing your CGI directory you can accomplish many trackingtasks. CGI scripts run on your server, so you should be versedin their installation or be prepared to pay for installationfrom the supplier. You can use a free link counter script suchas LnkinLite at dtp-aus.com, or go with a more powerful programas found at Adtrackz.com. ==> Tracking ServicesIf you prefer not to work with scripts, you can hire a thirdparty to track your campaigns from their server. These servicescharge a monthly fee, but are well worth it in terms of helpingyou pull the best results from your advertising. Check outHyperTracker.com or ROIbot.com to see the versatility theseservices offer. Six Effective Ways To Market With EmailBy targeting your market you bring in willing buyers. With anattention to delivering value, you remove barriers that hindersales. Through repetition you're able to demand recognition,and with performance tracking you are able to market withthe greatest impact. Now you can market with gusto! Here aresix very effective methods:1. Start an Opt-In Mailing ListThis is a favored method of many email marketers. Those whoopt-in to your list have already shown an interest and are ripeto receive your messages. Provide useful and free informationpeople can really use, and at the same time offer services orproducts which cater to their needs.To collect email addresses you can use a free cgi script suchas the one offered at WorldWideMart.com. Another increasinglypopular email collection technique is the "one-click" scriptfrom OptInAutoMator.com.To send out your messages you can use programs that run on yourcomputer or you can use an online service and avoid all thetechie stuff. Programs such as GroupMail from Infacta.com andWorldMerge by ColoradoSoft.com are both good choices forpersonalizing and sending mail from your computer. Topica.com,Dundee.net, and Sparklist.com provide reliable onlinedistribution service.2. Offer an Email CourseThere are a couple of ways this can work. The first is to offera free email course from your site. Using an autoresponder youcan deliver your material in small chunks over the period of aweek or two.Alternately, you could offer a valuable freebie that requiresyour visitor to leave their email address before claiming it.The delivery of your e-course becomes a condition of claimingthe freebie.You can introduce your products and services within the contextof the e-course, but it should be done in a subtle and casualmanner. Just make sure you are enhancing the information theyfirst sought. Overall, the idea is to create a relationship with people, atrusting bond built upon your expert status and ability todeliver truly useful information. This credibility factor canresult in sales long after the course is over.3. Self-Submit Ads to EzinesYou can save some money and place ads in your own hand-pickedezines. There are literally thousands of ezines looking foradvertisers, and if you've got the time to browse directoriessuch as EzineAdAuction.com or EzineLocater.com, you're boundto find many ezines that target your market. Placing classifieds is very cost effective and if you choosewell, you can see fantastic results. A few other good ezinedirectories are EzineHub.com, EzinesPlus.com,WebScoutLists.com, and MarketersMarket.com. 4. Advertise in Email Newsletter NetworksThese services let you advertise in newsletters within theirnetwork. The amount of time you'll save is worthwhile in itself,but the real value comes from being able to profile your ad forspecific target groups. Some reputable networks includeOpt-Influence.com, EzineAdHelper.com, PennMedia.com,SodaMail.com, and ShagMail.com.5. Rent-a-ListYou can promote your business with a rented list. Reputablecompanies providing this service maintain only the emailaddresses of people who have agreed to receive commercialemail. Renting a list can be quite expensive since you'll pay asmuch as 25 cents per address, however you can get some greatresults with a highly targeted list. Safe list sources includeBulletMail.com, HTMail.com, PostMasterDirect.com, andHipLists.com.6. Write Articles and Get PublishedMany ezine publishers and site developers are hungry for goodcontent. Getting published in just one high-profile ezine cangive you exposure in front of thousands of potential buyers. Some prime spots to promote your articles are IdeaMarketers.com,MakingProfit.com, and GoArticles.com. Joining a few articleannouncement lists from Groups.Yahoo.com is also a great way toget published. Some popular lists include Article_Announce,Free-Content, and ArticlePublisher. In conclusion, email is without a doubt a very potent marketingtool. It should be an integral component of your marketing planif your goal is spectacular results. And what business doesn'twant that!