What,Marketers,Sell,amp,#63,On marketing What Do Marketers Sell? Only the Good Stuff!

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

This week I was suddenly struck by the fact that I sell dozens ofproducts and services that I never see, some I've never used andmany that I didn't even know about before that company hired me.One thing that all of those products and services have in common is the fact that their owners and proprietors believe in theirproduct strongly and seek out marketing advice and expertise topromote their stuff online. A second thing they each have verymuch in common is that I too believe in them and support their products and services wholeheartedly. No doubts. No hesitation.It kind of snuck up on me that I wouldn't help to sell productsthat I couldn't believe in when I realized that I had NOT calledback the online casino owner that had asked for my help. I don'tactively oppose online gambling but neither do I see myself in the opposite role of promoter and marketer. There is something of a distasteful vision of a carny hawker promising more than trulygets delivered (inside the circus tent) inherent in gambling.I often find myself in a similar position when visiting the manyjob notice services for freelance professionals and review theavailable jobs up for bid. I see jobs to promote questionabledietary supplements. If it works as well as they say it does, then it would be on every supermarket shelf, and they wouldn't need help selling a few more online. Did someone say snake oil? More perusal of the consulting positions reveals that most ofthose available jobs are either promoting dull, undifferentiatedstuff that hasn't got a chance of being noticed OR is a lastditch effort to save a sinking business that is like all others.I won't contact the companies because they are willing to throwsome money at a hopeless business model - I gotta believe!But then I turned my new revelation on it's head and looked veryclosely at the products and services I have chosen to promote via search engine optimization, online press releases and opt-in email campaigns. I realize that I strongly, no emphatically --believe in those products and services!In nearly every case I have reviewed the offering and found it tobe something I could believe in - even if I wouldn't use itmyself. I found myself saying to one client this week that I'mnot his customer. Why not?! He said, surprised at my revelation.He sells oat-based bath products for sensitive skin. I smiled asI explained that my shower holds a bottle of bargain shampoo and a bar of Ivory soap that I buy in bulk at a membership warehouse.Why do I believe in his product and want to spend time promoting oat-based bath products, shampoos, lotions and soaps? Because HE believes in his products and is proud they are wholesome, natural and healthy and are not tested on animals. He's excited by thefact that oats have been clinically tested and shown to help healand soothe itchy, dry and damaged, sensitive skin. His enthusiasm is contagious and the product is truly useful to people who needbath products that soothe and protect, even if I DO use thebargain brand. I can believe in a useful and effective product.Take a look, it's good stuff. http://www.pennyisland.comThen there's the client with the horseback riding program meantexclusively for overweight, out-of-shape & large riders. It only took a couple of those stories of the emails detailing tears inthe eyes of women who longed to ride horses but can't face thejudgemental comments from rough ranch hands as they push their charge over the back of horses too small to carry them. It reallywas great to see the smiles of overweight riders stepping ontobig draft horses from safe mounting blocks at the top of stairs,rather than hoisting themselves up (or not) from the ground.The proprietor of this program is herself large and wanted toride, but her childhood knee surgery left her unable to do allthe bending twisting and climbing necessary to mount a horse and then made it difficult to stay in the saddle due to the strainon her knees caused by the standard small saddles and position of the stirrups. Undaunted, she bought big, beautiful drafthorses, larger saddles and mounting blocks and realized herchildhood dream. She is in heaven when she's riding, groomingand caring for her horses. She wanted to share it with others.It's a joy to promote this business too. http://junosstables.comI took on a new client last week who sells a pain relief sprayand topical analgesic that helps ease chronic or recurring pain.It turns out that he's heard that trainers use his product onhorses as well as the more mainstream customers of professional sports teams and sufferers of chronic pain. I introduced the twoof them and they are conspiring to sell the product for horses.I'm enjoying marketing good stuff. http://www.koolnfit.comI told the pain relief spray client about the oat-based bathproducts and he bought some to for his dog with sensitive skin.The bath products seem to work on animals too. Whether you are too large to ride tiny kids ponies at the park or have sensitiveskin or a bit of muscle soreness, I've got a client for you!I'm talking with an importer of premium Italian olive oil thisweek and no doubt will be telling other clients about that too,but I can't see myself sending you to the online casino for a onein a million chance at riches. Article Tags: Good Stuff, Bath Products