When,Avon,Doesn,amp,#39,Call,# marketing When Avon Doesn't Call: A Lesson For Interne
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Probably most of you have heard of Avon Products, Inc. Founded over 100 years ago as a small perfume company, Avon has grown into a huge multi-billion dollar corporation that sells products ranging from cosmetics to clothing, jewelry and knickknacks to customers in nearly 140 countries.Like many women, I have my own "Avon Lady," someone from whom I haveordered on a regular basis over the last couple of years. Mary works inthe same office building as I do, one floor below mine.I suppose Mary makes a nice little side income from her Avon customers. But Mary has a bad business habit that I think we can all learn from,and avoid.Whenever I order items from an Avon catalog, Mary always delivers them to me promptly, in one of those little white Avon bags that the companyprovides. Inside the bag, along with the items I've ordered, she conveniently includes a copy of the newest Avon catalog. So far, so good.But here's the thing--if, for whatever reason, I don't happen to orderanything from the new catalog, Mary seldom drops me off a copy of the*next* catalog. Or the one after that. Or the one after that. In fact,if I don't order during a particular campaign, the only way I get a copy of the newest Avon catalog is when I call and ask her for one!Now, how much business do you think Mary loses from me each year due tothis oversight? Then, multiply that number by the amount of business sheloses if she handles all of her regular customers the same way, which Iimagine she does. Failure to follow up with her regular customers probablycosts Mary hundreds of dollars each year. Maybe more, if any of hercustomers decide to switch to another Avon distributor.You might wonder why *I* don't try to find another, more reliable AvonLady. The sad fact is, Mary's unreliability saves me money. Because Idon't always have the latest catalog, I don't make impulse Avonpurchases. When I start to run low on a favorite product, I give Mary acall. If I had an Avon Lady who followed up with me regularly, I'dprobably buy twice as much as I currently do. The money I save, however,turns out to be Mary's loss.In order to be successful, we cannot afford to take a Mary-like approachto our businesses. We need to keep in touch with customers who havepurchased from us in the past--let them know about any new products orspecial offers. If we do, many of them just might purchase from us again.If we don't, many of them might wonder how we stay in business in the firstplace, and look to other people to purchase the goods and services theyneed.Here's to your business success. Article Tags: Avon Catalog
When,Avon,Doesn,amp,#39,Call,#