Dynamic,Marketing,amp,#58,Seve marketing Dynamic Marketing: Seven High-Powered Success Strate
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Marketing is about results. It's about using all your acquiredskills and knowledge to create a desired outcome.Key to achieving a desired outcome is your ability to beadaptive and forward-thinking -- involved in a process that letsyou evolve your marketing campaign as new information enters thepicture. People who achieve great results from their promotional effortsunderstand the marketing process. You'll often notice they havehigh levels of energy and a ceaseless flow of great ideas.Indeed, it would appear they have the ability to create"marketing magic."If you want to tap into this magic, you must immerse yourselfin the marketing process. When you are enthusiastically involvedin reaching your marketing goal, you are better able to drawupon resources and techniques which will produce high-poweredresults.Here are seven dynamic ways to create your own marketing magic:1. Keep Your Business In Your Back PocketNearly every act you perform, every word you utter, holds theopportunity to promote your business. It can be subtle andnearly invisible, or overt and commanding, but it never stopsand it happens every day. Every thought you have, every action you perform, has areaction at some other time and in some other place. The degreeto which you consciously think about promoting your businessdetermines your ability to spot opportunities whenever they comeand wherever they are. Keep your business in your "back pocket" at all times. Promoteeveryday and in all circumstances. 2. Test to Achieve Your Desired ResultsYou must be able to measure the results of your marketingefforts. Unless you have a way of identifying results you cannever fully utilize the power of a dollar. Measuring resultsallows you to make comparisons among advertising models and makeadjustments as needed.3. Focus on Investment ReturnsYou must focus on getting the most for your advertising dollar.The real cost of advertising is measured by the return on yourinvestment, not the cost of obtaining the ad. Be willing tospend more up front to make more at the other end.In less obvious ways, this principle is just as valid whendealing with people or events that seem to have no immediatebearing on your business. These are investments of your time.Use discretion since time is a precious and limited commodity.Yet, never forget that businesses are often born and millionsare made when time was the only initial investment.4. Be An InsiderYou need to be active within your industry. Stay in touch withcurrent trends, follow the activities of your competitors, andtalk with like-minded people. Be on the cutting edge byconstantly expanding your network of contacts. You'll discoveryou can then tap into your market more easily and target yourpromotional efforts with greater success.5. Know Your Customers Understand who your customers are, where they congregate, whatthey need, why they need it... in short, get inside their skin.When you know your customers you can hit their "what's in it forme?" buttons. Offer them more than they need - both before andafter the sale - and your efforts will pay off. 6. Give People BenefitsRealize that when people become interested in something theyhave a voracious appetite for information. If they've made animpulse decision to buy, they want information to justify thatdecision. If they haven't decided to buy, they need informationbefore pulling out their credit card. Either way, you must comethrough to secure the sale.Seek to inform people rather than sell to them. Inform them inways that show what they will gain. Give them enough to feelempowered as an informed buyer.7. Use the Power of WordsWords are magic when their power is understood. In the hands ofa skilled marketer words are crafted to create a sense of needand urgency in people.Words arouse emotions. Used right they can conjure up vivid andseductive mental imagery. Words can inspire the trust of a spyor satisfy the logic of a mathematician. Words can motivatepeople to act on unfulfilled needs and desires. Use words toinduce emotional responses in people and you will achieve yourmarketing objectives.Rudyard Kipling called words a powerful drug. Use language toyour advantage and seize the power of this drug.These seven strategies are very powerful for the dynamicmarketer. Set your sights on a desired outcome, throw in alittle enthusiasm, and you've got a formula that's nothing lessthan magic.
Dynamic,Marketing,amp,#58,Seve